The new world of marketing and sales
The way B2B companies market and sell now is for a world that has vanished
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Traditional B2B Buyer
Rational
Known
Interdependent
Loyal
Considered
Modern B2B Buyer
Anonymous
Emotional
Considered
Fickle
Interdependent
- Single channel engagement
- Omnichannel engagement
- Omnichannel online/offline consistency
B2B companies embracing these shifts see the following benefits
Status Quo
-
Wasted effort through miscommunication
-
Turn your business into a growth machine
-
Clunky time-consuming buyer journeys
-
Reduced friction to your clients providing a seamless experience
-
Poor data integrity and disciplines
-
Provide differentiation and competitive edge over competition
-
Unclear value proposition
-
Achieve faster time to value and growth from your tech and people investments
-
Change improvement process expensive and painful
-
Forecast more accurately to predict outcomes
-
Poor visibility of performance
-
Get teams on the same page with one focus on one key goal
-
Poor adoption technology and process
-
Reduce cost and deliver more value
Revenue Operations
-
Wasted effort through miscommunication
-
Turn your business into a growth machine
-
Clunky time-consuming buyer journeys
-
Reduced friction to your clients providing a seamless experience
-
Poor data integrity and disciplines
-
Provide differentiation and competitive edge over competition
-
Unclear value proposition
-
Achieve faster time to value and growth from your tech and people investments
-
Change improvement process expensive and painful
-
Forecast more accurately to predict outcomes
-
Poor visibility of performance
-
Get teams on the same page with one focus on one key goal
-
Poor adoption technology and process
-
Reduce cost and deliver more value