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Upgrading Alternergy’s Commerce Platform for Better Service and Environmental Impact

Commerce platform upgrade enhances service delivery and supports sustainable growth.

Alternergy, a leading UK solar PV distributor, needed to upgrade from Magento 1 to Magento 2 as part of a rebranding effort. The challenge was to not only migrate the basic Magento data structure but also integrate the company’s enterprise resource planning (ERP) system, which was vital for its B2B operations. Alternergy sought a solution to streamline operations and improve customer experience while incorporating the latest technology.

Partnering with Bluprintx (formerly ITG Commerce), Alternergy modernized its commerce platform, updating both the design and backend processes, enabling more efficient service delivery and better customer engagement.


Results

  • Upgraded platform for growth.
  • Enhanced UX for improved customer service.
  • Simplified data management through ERP integration.
  • Improved backend functionality for operational efficiency.

Highlights

  • Seamless migration – The Magento 2 upgrade ensured future scalability with improved features.
  • Enhanced user experience – The redesigned site delivered easier navigation and faster service, boosting revenue.
  • ERP integration – New custom solutions streamlined operations and enhanced backend functionality, maximizing operational efficiency and employee impact.
  • Improved customer service – The updated platform supported smoother B2B transactions, improving customer experiences.
  • Optimized processes – Simplified workflows enabled better efficiency and service delivery at scale, managed by the same in-house team.

Insights

Effective change management played a key role in the success of Alternergy’s Magento 2 migration. Executive buy-in was secured early on, and communication with internal stakeholders remained open throughout the project. This ensured the smooth transition from Magento 1 to 2, as well as the rebranding process.

Standardizing processes before configuring the platform helped streamline implementation. Alternergy’s existing B2B ERP system integration with Magento 2 required a detailed mapping of data to ensure a seamless migration of product and customer information, along with the ERP extension data.

As Alternergy transitioned to the new platform, the focus was not just on updating technology but also on aligning the platform with long-term business goals. The team prioritized improving user experience, enhancing the front-end design and optimizing backend processes. To ensure efficiency and growth, the quote system was enhanced with external modules to support B2B transactions.

The team’s commitment to continuous improvement also led to the inclusion of scalable features and seamless integrations for future updates. With the implementation of Magento 2, Alternergy now benefits from enhanced platform flexibility, faster load times, and a more efficient quoting system.

In terms of impact, the new Magento 2 site provides Alternergy with the flexibility to scale and optimize its operations while offering customers a more streamlined and engaging experience. The result is a robust, future-proofed platform that aligns with Alternergy’s growth strategy and commitment to sustainability.