How confident are you in the consistency of marketing campaign execution in your organisation? And what about your satisfaction in efficiency?
Research conducted in partnership with the Financial Services Forum* found some damning statistics when it comes to the campaign experience of CMOs…
And when examining the potential reasons behind these findings, it becomes clear that there’s a huge gap between organisational strategy and operational impact.
Tackling the main issues head on, BluprintX has developed an in-depth whitepaper which explores the campaign execution challenges facing CMOs today, and combines this with expert insights to help close the campaign gaps and reduce business risk.
*BluprintX and Financial Services Forum conducted a survey of 25 CMOs, July 2020.