Building a Marketplace for Goods That Do Good | Dayrize & Bluprintx

Optimizing marketplace performance to enhance efficiency with data-driven insights.

Dayrize, a marketplace for sustainable products across Fashion, Health & Beauty, and Home & Garden, partnered with Bluprintx to create a seamless online shopping experience for sustainable goods. The goal was to deliver a fully functional PWA website that integrated their Dayrize Sustainability Assessment Tool, offering users scientifically rated sustainable products.

Bluprintx implemented Unirgy as a marketplace extension for Magento 2, streamlined product and inventory imports from multiple sources, customized vendor portals, and integrated survey metrics and calculations for impact measures. The result was a unified premium design across devices, smooth navigation, and a platform hosted on Google Cloud, the carbon-neutral solution.

Results

• Fully automated product and inventory imports.
• Vendor portal for order management.
• Scientifically rated sustainable product comparisons.
• Unified design across all devices.
• Smooth UX with flexible navigation.

Highlights

• Fully functional PWA – Delivered a unique design with seamless product, order, and vendor integration.
• Vendor portal upgrades – Simplified order and product management for partners.
• Product comparison tool – Integrated functionality to display sustainability ratings.
• Multi-source imports – Automated product data imports from diverse platforms.
• Sustainability metrics – Implemented the Dayrize Assessment Tool with token-based survey authentication.
• Impact calculations – Developed integrated tools to provide environmental savings metrics.
• Flexible homepage builder – Enabled customized page creation with unique layout options.
• Enhanced navigation – Designed a tailored navigation structure for brands and vendors.
• Search optimization – Fine-tuned Elasticsearch and GraphQL for improved search results.

Insights

Effective collaboration with Bluprintx enabled Dayrize to realize its vision of creating an online marketplace for sustainable goods. With a mission to simplify ethical shopping, Dayrize partnered with Bluprintx to overcome technical challenges and build a highly customized PWA marketplace powered by Magento 2 and the Unirgy marketplace extension.

Central to the project’s success was Bluprintx’s ability to align its solutions with Dayrize’s goals. The team implemented seamless integrations, including a multi-source product import system and the Dayrize Sustainability Assessment Tool. These advancements ensured a smooth experience for both vendors and customers, while the vendor portal customization streamlined product and order management for Dayrize’s partners.

The project required innovative approaches to complex needs, such as survey metrics with token-based authentication, custom Elasticsearch and GraphQL functionalities, and a unique page builder for flexible homepage updates. Bluprintx’s expertise extended to optimizing navigation for brands and vendors, delivering a premium, unified design across all devices, and hosting the platform on Google Cloud’s infrastructure.

The result was a marketplace that not only aligned with Dayrize’s commitment to sustainability but also enhanced user experience, simplified operations, and supported scalable growth. According to Tim Harper, CIO of Dayrize, the Bluprintx team’s dedication and well-considered solutions were instrumental in achieving these outcomes.