By Tammy Begley, Director of Marketing Automation & Experience At Dreamforce 2025, Salesforce reaffirmed the message we heard earlier this year at Connections 2025 and...
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The next chapter
News, views, insights and data from the experts in what's next.
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Retention isn’t a KPI. It’s a leadership strategy
Retaining customers has always been a challenge, but now the stakes are even higher. Companies around the world are facing a wake-up call: customer attrition...

Your AI is Waiting: Making Data the Catalyst for AI Success
By Lucy Alligan, Global Director of Marketing at Bluprintx Most leadership teams believe they have a solid data strategy – until they need to make...

Commerce Optimization: A Strategic Tool for Growth and Margin
By Thomas Bianco, Commerce Sales Director, Bluprintx Seventy-five percent of ecommerce shopping carts are abandoned every year. That equates to $18 billion in lost revenue...

By Carly Schrager, Head of North America Engagements, Bluprintx A global enterprise we worked with had the right platforms in place. Adobe Workfront managed projects,...
Read moreGrowth at Speed Requires Cutting Complexity
By Mark Pearson, Global Strategy and AI Capability Lead, Bluprintx Speed is the new growth currency. In today’s hyper-competitive market, the ability to move fast,...
Automated retention flows are not just intelligent. They are strategic
Why the Adobe Workfront-Marketo connection is changing the game for customer loyalty Customer retention has never mattered more – or been more misunderstood. Despite all...
Agentforce: AI agents for customer retention
Agentforce: AI Agents that raise the bar for customer retention You can feel it when a customer starts to drift. Responses slow down. Service requests...
How data intelligence turns churn into loyalty
Customer churn represents one of the most critical challenges facing businesses today. Understanding what drives customers to leave and implementing effective retention strategies can mean...
The hidden churn risk in B2B and how to stop it
The churn risk you cannot see In B2B, the biggest churn risk is often invisible. It happens when one or more stakeholders in the buying...
The Future of Marketing Automation with AI and Adobe Marketo Engage
Moving beyond the basics Adobe Marketo Engage has been a staple in the marketing automation world for over a decade and in that time, it’s...
Infrequently Asked Questions
A collection of the queries that rarely (if ever) come up, but probably should.
What’s next is always evolving and often unexpected. But what should stay at the heart of it is the human experience. We know technology, and we know that the most important thing about it is the human outcomes it can achieve. What’s the point of advancement if it’s not to ease lives and provide delightful experiences for actual human beings?
We know how businesses work in real life. When we say ‘what we advise, we implement’, we mean it. We’re in the trenches with you, making sure your next big ambition becomes reality. While consultants love to talk in straight lines and linear journeys, we are well aware it’s never that simple. There’s always mess, there’s always complication and there are always moving parts. What we’re good at is finding the intersections and inflection points from which your business can move to what’s next.
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X = everything. And we did that long before Elon did. Whatever your next ambition, we’ll blueprint your path to it, and guide you on the journey there.
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