Augmented Analytics: The Powerful Combination of AI and Data Visualization
A blog post by Robert Mol, Global Director of Data, Analytics & Insights at Bluprintx I recently completed an in-depth exploration of augmented analytics...
Opinion
Explore news, updates and articles from our experts
How to cut replatforming costs with Composable Commerce
The world of commerce moves quickly. Today’s best-in-class platforms may not align with tomorrow’s needs. For many businesses, evolving beyond their legacy tech means incurring...
How to choose an Adobe Commerce frontend: Hyva Theme vs. Progressive Web Apps
Magento (now Adobe Commerce) along with its community edition version, Magento Open Source is a flexible commerce platform built on a robust, modern PHP architecture...
Composable Commerce: How Adobe API Mesh Drives Commerce Revenue
Sustainable growth starts with intentional design. The concept of aligning people, workflow, technology, and data to create ecosystems that drive measurable success. But it’s not...
How AI drives commerce growth & elevates customer experiences
Harness Artificial Intelligence to meet rising customer expectations by delivering seamless, personalized and instantaneous customer experiences across every interaction. Artificial Intelligence (AI) is changing the...
How to maximize Black Friday sales with 5 personalization tactics
Beat your competition to Black Friday revenue by delivering seamless, personalized experiences that meet rising customer expectations. Seventy-three percent of consumers expect companies to understand...
The Compounding Cost of Caution: Why Waiting Is No Longer an Option
Ryan Forrest, Global Director of Strategy & Insights There’s lots of ambitious businesses out there with fantastic intentions toward digital transformation and revenue growth. A...
How to eliminate business blockers to become a customer-first organization
In today’s busy market, there is no single, linear buyer journey. Your business is not ‘the’ purchasing channel, it’s just one of many. Buyers are...
How workflow automation tools are paving the way for unprecedented efficiency
Jillian McGillivray, Global Director of Digital Collaboration What does it mean to follow a workflow? The processes and protocols established in your business map out...
Automating customer journeys: 4 steps to marketing automation personalization
Mina Saleeb, Global Director of Marketing Automation Personalized marketing is a polarizing topic. For many it’s the gold-standard of content marketing, evidenced by McKinsey’s report...
4 things your Marketing Automation Platforms should be doing (but probably aren’t)
Mina Saleeb, Global Director of Marketing Automation The majority of businesses now use marketing automation – 76%, according to recent research – but it can...
Stress Awareness Month: Transforming Pressure into Progress
Andy Mullings, Global Director, Bluprintx Stress. It’s very personal, and it shows in different forms. From the ‘Sunday Blues’ ahead of the working week to...
Setting the agenda for diverse female perspectives in leadership
Embracing diversity and inclusion in business is no longer a nice-to-have. It’s critical for business success. It’s been well-documented that businesses reap significant benefits through...
Breaking ground – how female leadership is facing today’s challenges
Introducing the next in our Women’s History Month mini-series, we turn our attention to industry challenges and how aspiring female leaders are finding opportunities in...
Empowering voices: building a culture of support and guidance for female leadership
Building on the Bluprintx International Women’s Day spotlight into female leadership perspectives, we’re keeping up the momentum with a Women’s History Month mini-series throughout March. ...
Pioneering a Path Forwards: celebrating trailblazing female leaders
International Women’s Day spotlight – leadership perspectives on empowering change Lucy Alligan, Bluprintx Today, March 8th, marks International Women’s Day. A day which sparks a wide...
The power of Personalized Journey Management
How well do you know your consumers? The business landscape is changing. Slowly but surely, a new generation is taking the reins. According to a...
Top 5 benefits of an effective content supply chain
In a recent blog about unlocking your content supply chain, we covered the essential building blocks of an effective content machine – and how you...
The challenges of content management
In today’s digital landscape, content marketing has become an integral part of every marketer’s strategy. It allows businesses to reach new audiences and increase conversions....
Four ways to deliver exceptional customer experiences by leveraging data
Net new acquisition is one growth strategy. But if you’re looking for accelerated, sustainable growth, it’s not enough. Long-term and predictive growth comes from considering...
Could your automation be working harder for you?
Organizations of all sizes, across all industries, are embracing automation. New research shows that, of a sample of 200 global business and marketing leaders, 94%...
How a transparent tech stack drives alignment and growth
Businesses have the tools to drive growth, but they’re not being used optimally. In a study that sampled 200 marketing and business leaders, 86% of...
How to create a growth team that does more with less
You’ve got the people. You’ve got the processes and platforms. Where’s the growth? Businesses have the right people in place to generate growth. So say...
Why a mini-ecosystem will unlock your content supply chain
A 2023 Adobe report revealed that 89% of senior executives say demand for content has increased significantly over the last two years – and nearly...
How we put the grow, in Growth
As your business and market evolves, we help you continuously improve and optimize growth performance. No hit and hope tactics here. We unlock the power...
Adoption and the growth lifecycle: what you need to know
Consistent operational adoption is the only way to drive value from your strategic investments. This is absolutely fundamental to achieving growth. Whether you want to...
Deliver – business growth without compromise
What we design, we deliver. A growth ecosystem to enhance your operating models and get disparate teams working effectively. From streamlining creative collaboration and digital...
Point of View Paper: Design Expert Report - The CMO’s Action Plan for Growth
We don’t deal in off-the-shelf solutions, and neither should you. We create a roadmap to sustainable growth, built for your business. Factoring in your strategy,...
Design a strategic action plan for growth
Looking to improve revenue, drive greater impact or win market share? We design a unique action plan to meet your desired outcomes, evolving and augmenting...
Activate your growth lifecycle. Act now.
We know there is constant pressure to drive business growth. To meet revenue targets, no matter the external pressures. Despite your headcount gaps, ever-changing technology...
Point of View Paper: Adopt or fail
Anyone who’s tried to implement new technologies and processes into their organization knows how challenging it can be. More often than not, implementation fails. Thousands...
Point of View Paper: Boost marketing performance in 2023
With budget cuts and increasing scrutiny on technology investments, CMOs need to squeeze every last drop of value from their ecosystem. Most experts recommend the...
Point of View Paper: Optimize your customer acquisition
The drive to acquire new customers is never done. But in a world where customer loyalty is expected to decline. Marketing and sales budget is...
Point of View Paper: Driving customer loyalty through experiences
Customer expectations continuously evolve and loyalty wanes, eroding customer lifetime value. It’s an unfortunate inevitability and ongoing challenge for businesses of all sizes. For many...
Expert report | Overcomplicated processes. Under resourced teams.
Regardless of industry, headcount reductions and/or budget cuts are rampant. Business executives are constantly pressured to reach stretch growth targets while also reducing spend. This...
Expert report | SaaS: the silent barrier to business growth
Agencies and consulting companies often find a cash cow in clients who put new executives in place every two to three years. The reason being,...
Expert report | Optimizing growth: Why marketing leaders need to connect pieces of the puzzle
Have you tried to complete a 1,000 piece jigsaw puzzle without the picture? Listening to our customers, it feels like this is what marketing leaders...
Point of View Paper: Supporting a creative environment in a changing infrastructure landscape
The change in corporate infrastructure over the last five to ten years has been dramatic. The cloud is now the fundamental building block of businesses...
Expert report | Marketing leadership for a slowing economy: The CMO’s Action Plan for Growth
Imagine for a second, you are the CMO who has complete control over the levers of growth across your business. You have the ability to...
Point of View Paper: Win market share and leapfrog the competition in an economic downturn
There’s no doubt that Covid has had a negative impact on businesses around the world. There are both winners and losers. And there are some...
Point of View Paper: The battle for customer acquisition
The battle for customer acquisition is no longer just between rival companies. There’s new competition at play, and it’s everywhere. Distractions. Prospective customers face constant...
Point of View Paper: Break down silos to build high performing teams
Success isn’t won alone. Stakeholders and teams need to work together effectively. Not only during a project. Every day. That’s a tough enough ask on...
Point of View Paper: Creating the capacity for growth within stretched teams
Leaders are under increasing pressure to build teams capable of achieving better results with fewer resources. But your people may be spending all their time...
Point of View Paper: The future of marketing efficiency
The number of applications used by agencies and marketing departments continues to increase. They rely on disparate tools and manual processes that result in additional...
Point of View Paper: Why it’s crucial to have integrated and automated data and technology
In today’s data-driven world, businesses generate and collect vast amounts of data, which can be overwhelming to manage and analyze. In this strategic landscape, integrated...
Point of View Paper: Get more from your existing tools before considering new technology
With new technologies being released every day, the market norm is typically ‘buy new tech to solve old problems’. However, times are changing. Some of...
Point of View Paper: Cross-team collaboration and digital tools
Creating engaging digital content is a top priority for marketing departments and CMOs. Significant budget is being directed to content. But for content to be...
Point of View Paper: Sustainable growth
In difficult economic times, business resilience is tested. Ambitions become more conservative and organizations fall into survival mode. But the key to business resilience is...
Point of View Paper: Delivering strategic objectives, faster
Business leaders are becoming increasingly responsible for an ever-changing number of initiatives. Frequently shifting priorities in the business environment means the odds of success are...
Point of View Paper: Deliver engaged experiences that convert loyal customers
Customers today demand a level of experience and engagement that can seem almost impossible to deliver. Loyalty is decreasing. But pressure to drive revenue is...
Point of View Paper: Growth in a global recession
The impact of the economic slowdown on revenue, sales, marketing and creative operations is already being felt by businesses across the globe. Many organizations are...
Point of View Paper: Why the organization of your talent is your secret weapon
Businesses today face previously unseen levels of change. Meanwhile hiring, retaining and supporting talent is increasingly difficult and expensive. As a result, several new objectives...