Back to insights
4 min read

Composable Commerce: How Adobe API Mesh Drives Commerce Revenue

Sustainable growth starts with intentional design. The concept of aligning people, workflow, technology, and data to create ecosystems that drive measurable success. But it’s not a ‘one and done.’ Those ecosystems must necessarily shift and change with time. 

In the commerce sphere, ‘composability’ is what enables businesses to maintain modular and flexible solutions tailored to their goals. Composable commerce supports flexibility and gives growing firms the ability to adapt and capitalize on market opportunities – and ultimately, a way to stay competitive. 

Bluprintx uses best-in-class tools and strategies to build composability into Commerce action plans, giving you the scope to sell and scale. We build composable commerce architectures that unlock high-growth pathways for Adobe Commerce and Magento users, allowing you to enhance your platform without the disruption or cost of replatforming. 

In this post we cover the concept, value and evolution of composable commerce; and how Bluprintx leverages Adobe’s API Mesh to help businesses navigate this transformation with confidence and minimal risk.

 

What is Composable Commerce?

Your commerce platform, even when correctly implemented, is like a house in need of maintenance and renovation. Just as modern construction methods allow for efficient remodeling with standardized materials, composable commerce lets you expand and optimize your existing platform using modular, interoperable components. Tailored to your unique business goals, this approach provides the flexibility needed to underpin exceptional customer experiences.

Composable commerce enables businesses to build a tailored ecosystem by integrating best-in-class solutions – including shopping carts, payment gateways, or CMS tools – to create an agile and future-ready digital commerce framework.

 

Why Composable Commerce Matters
  1. Flexibility: Composable commerce empowers businesses to adapt swiftly to changing markets and customer demands. It eliminates the constraints of rigid systems, allowing components to be swapped and upgraded easily to stay competitive.
  2. Personalization: Customers expect tailored experiences. Bluprintx helps you harness composability to unify data from various sources, and rapidly – even automatically – assess that data to generate personalized insights. This unlocks scalable personalization and delivers shopping experiences that keep customers engaged, enhance customer loyalty, and develop lifetime value.
  3. Scalability: As your business grows, your digital ecosystem must scale to handle increasing traffic, transactions, and customer needs. Composable commerce evolves with your business, ensuring seamless scalability. With integrations and automations in place, your team will handle large-scale operations without a significant increase in workload.
  4. Innovation: Composable strategies enable businesses to adopt best-of-breed technologies for every component, keeping your brand at the forefront of commerce innovation and ahead of the competition.

 

The Evolution of Composable Commerce

Over the last three years, composable commerce has transformed from concept to reality, driven by advancements in technology and changing customer expectations:

  • From Monoliths to SaaS: Legacy platforms or ‘monoliths’ constrained flexibility, while SaaS solutions introduced scalability and cost efficiencies but often limited customization.
  • APIs and Microservices: The rise of APIs and fine-grained microservices laid the foundation for composability, enabling seamless integration and innovation.
  • Composable Technology Strategy: Today’s tools simplify best-of-breed integrations, balancing complexity with tailored solutions. Major platforms like Adobe, Salesforce, and more have embraced composable strategies to meet evolving business needs.

Composability beyond commerce

Composability is not limited to commerce environments. Wyatt Bales, Chief Customer Officer at Bluprintx, discussed the decision between packaged and composable Customer Data Platforms (CDP) in a guest appearance on the Humans of MarTech podcast.

 

Unlocking the Power of Adobe’s API Mesh

Adobe’s API Mesh is the backbone of composable commerce, orchestrating seamless integration of APIs across Adobe and third-party solutions. Its benefits include:

  1. Streamlined Integration: Simplifies connecting multiple tools and services, reducing cost and boosting developer efficiency.
  2. Enhanced Security: Protects your ecosystem with robust security features.
  3. Real-Time Insights: Leverages analytics and AI for smarter, data-driven decisions across a distributed tech stack.
  4. Future-Proofing: Ensures flexibility and relevance as your business evolves, supporting Adobe and non-Adobe tools alike.

Adobe’s API-Mesh is Adobe’s approach to simplifying and enabling a composable-friendly approach to drive innovation and evolution for Adobe customers. This is especially valuable for brands and businesses needing to evolve and transform their digital commerce experience. While powerful, API-Mesh is both new and can be complex. Partners like Bluprintx [formerly ITG Commerce] play a crucial role in assisting Adobe Commerce customers in navigating how best to use and implement these innovations and tailor them to their specific needs. Bluprintx’s extensive experience with both Adobe Commerce and building composable solutions positions them as an excellent choice for businesses needing to explore composability and how to move their Adobe Commerce solutions forward.

 – Bill Friend, Former Adobe Commerce General Manager

You can embrace composable commerce as part of a transformative growth strategy, with support from Bluprintx. We combine our unique integration expertise with strategic deployment of Adobe’s API Mesh to deliver seamless, modular and adaptable solutions tailored to your objectives. 

We improve your commerce ecosystem, futureproof your business against costly replatforming projects, and embed composability throughout your team. Our proven methodology ensures your business achieves the flexibility, scalability, and innovation required to stay ahead and win market share in the fast-paced digital commerce landscape.

Composable commerce isn’t just the future of digital platforms. It’s a transformational approach that drives adaptability, resilience, and sustainable growth. With Bluprintx as your partner, you will confidently unlock the full potential of your platform, leveraging composability to innovate and scale with ease.