Insights
The system had to be utterly user-friendly and accessible to a wide range of people. It also had to provide a reporting mechanism so that senior DWP staff could track the frequency and purpose of asset downloads – and make more informed decisions about how to allocate future marketing resources.
Xerox deployed the Xinet digital asset management (DAM) system with metadata search capabilities powered by XMP software. Shortly thereafter, Xerox engaged Bluprintx to help customise, maintain, and evolve this new Communication Centre.
Authorized DWP partners can directly access the Communication Centre to download the latest logos, images, and other assets. By offering this limited, permissions-based access to partners, DWP has been able to reduce its administrative overhead.
A leading global integrator of Xinet systems, Bluprintx has developed a set of applications that complement and extend the core Xinet functionality. Xerox chose to use the IOI Access tool over Active Directory for a simpler, more effective way to administer users and maintain accounts.
With Xinet, Xerox was able to provide multi-language support – including native Welsh – for the different agencies using the tool. Xerox was also able to make the system fully compliant with the W3C AA standard of web content accessibility for users with disabilities.
“With IOI Access, the Communication Centre is incredibly secure. And our partnership with Bluprintx ensures we have the right people in the right place to take Xinet forward in the future.”
Michelle Taylor, Data Manager in Xerox’s Global Document Outsourcing group