Expert Magento Support Boosts Emarsys Team Efficiency

Extension stability ensures Magento compatibility for Emarsys and its clients.

Emarsys, an SAP company and leader in omnichannel customer engagement, needed a trusted partner to enhance its internal Magento capabilities. While its team managed core functions, the business lacked deeper expertise in Magento 1 and Magento 2 for developing, supporting, and enhancing extensions without external input. 

Emarsys partnered with Bluprintx (formerly ITG Commerce) to ensure its Magento 2 extension, used by thousands of customers, remained stable and compatible with the latest Magento versions. Bluprintx provided continuous feature development, troubleshooting for new customer integrations, and tailored solutions for bespoke requirements. Through seamless collaboration, including embedded Slack communications and developer brainstorming sessions, Bluprintx enabled Emarsys to deliver reliable, scalable solutions that support its customers effectively.

Results

• Stable Magento extensions.
• Continuous compatibility support.
• Expert guidance for internal team.
• Custom solution support.

Highlights

• Extension stability – Magento extensions were stabilized and well-supported, ensuring futureproof use.
• Continuous updates – Regular updates ensured compatibility with the latest Magento versions.
• Expert support – Guidance provided to Emarsys’ internal team and customers improved experiences and boosted adoption.
• Seamless integration – Magento 1 and 2 extensions were integrated for Emarsys clients, offering flexibility and compatibility that opened greater market opportunities.
• Fast solutions – Bluprintx adapted to Emarsys’ preferred communication channels and processes, enabling efficient communication and rapid problem-solving.

Insights

Emarsys, an SAP company and leader in omnichannel customer engagement, needed a partner with deeper Magento expertise for both Magento 1 and Magento 2. Its internal team required support in developing extensions and troubleshooting issues with new customers; which represented a dependence risk on external support. Bluprintx was selected as the ideal partner to deliver immediate impact while supporting the Emarsys team toward self-sufficiency.

The first phase of the project involved Bluprintx developing Magento extensions for the company’s platform. The primary focus was on maintaining the compatibility of Emarsys’ Magento 2 extensions with the latest Magento versions. Bluprintx continuously adds new features to the extensions and provides ongoing support for Emarsys and its clients. The collaboration is enhanced through efficient communication via Slack and Jira, ensuring rapid response times and effective problem resolution.

The outcome of this partnership has been a stable and reliable extension used by thousands of Emarsys customers. Bluprintx ensures continuous compatibility and supports Emarsys to provide new customers with bespoke solutions, helping them integrate the extension smoothly onto their sites. This allows Emarsys to focus on its core mission while Bluprintx supports the technical aspects of extension development and ongoing maintenance.

Moving forward, Emarsys is equipped with flexible yet versatile Magento integrations that give its customers a seamless experience with bespoke optionality. It marks Emarsys as an ideal provider with a unique market position.