It goes without saying that online and digital channels are much more important and valuable than they were a year ago, when live events were (often) the most effective channel. But let’s not forget… if you haven’t got a multiple channel attribution model in place, can you really know for sure?

On Wednesday the 2nd of December our webinar using real world examples, we will demonstrate how you can optimise your Digital Marketing Channels by empowering your team and undertaking initiatives such as Account Based Marketing, Content Marketing and Optimised Search – all whilst providing full ROI reporting using revenue attribution.

Your host is Graham Porter – veteran of over 300x Marketing Automation and 200+ CRM projects over the last 10 years and founder of BPX – Adobe’s Marketo Partner of The Year 2019-2020.  Graham was supported by Santi Muniagurria and Mina Saleeb as we delve into the world where there’s 3,000% more automation than there was just fifteen years ago.

Watch the recording of the session below:

Case studies:

• www.marketo.com/customers/gingerbread-folk/
• www.marketo.com/customers/uber-eats/

Slides for the session can be found here

Additional reading for Revenue Attribution (whitepapers and how-to’s) can be received if you email me here.