How should your sales people “consume the goodness” that Marketo is capturing at the back-end?
We show you how we use Marketo in-house from a sales perspective at BPX – covering:
- the Outlook plugin
- MSI inside of our SFDC instance
- how to drive nurture and engagement via Marketo from CRM.
SALES RELATED CONTENT: Jump straight to hear Graham talk about his Sales processes here. This is actually the second half of the presentation – but it’s the relevant part for “best practice on how to use MSI from inside of CRM”.
MARKETO USERS – WATCH THIS: you can see how to set all this up by watching Veronica here.
OR just grab a coffee and watch the whole thing below: