Author’s Note: I’ve spent the last ten years watching companies try to turn flashy AI demos into actual business results. I’ve seen millions poured into...
Read more
The next chapter
News, views, insights and data from the experts in what's next.
Insights
Latest thinking
SaaS Isn't Dead, It's Being Stress Tested
ServiceNow Down 50%. Revenue Up 21%. Make It Make Sense. Software stocks are getting destroyed. ServiceNow closed at $101 this week, down ~50% from $211...
What is Agentic AI?
Over the past few years, I’ve worked hands-on with AI at large companies. One thing keeps standing out to me: most organizations are still just...
Agentforce vs Einstein: What Changed and What It Means for Your Salesforce Setup
TL;DR: In January 2025, Salesforce renamed “Einstein Copilot for Salesforce” to “Agentforce” with no functionality changes. If you had Einstein Copilot, your setup still works...
TL;DR:Salesforce Agentforce Marketing turns traditional campaigns into AI-driven conversations. Instead of marketers manually building rigid workflows in tools like Journey Builder, an autonomous agent uses...
Read moreWhat is Agentforce for Developers
Takeaway: After a year using Agentforce for Developers in real enterprise environments, the takeaway is simple: it’s a Salesforce-native AI coding assistant that speeds up...
The Invisible Buyer: Why AI Crawlers Matter for Ecommerce
Your product pages are built for humans. A growing share of your buyers will never see them. AI agents are already visiting ecommerce sites, reading...
Agentforce Commerce: The ROI Case for AI Agents in Retail
AI-driven traffic to retail sites surged 693% year-over-year during the 2025 holiday season, according to Adobe Analytics data covering more than 1 trillion visits to...
What Are Salesforce AI Agents? A Business Leader's Guide to Autonomous CRM
If you’re searching for “Salesforce AI agent,” you’re looking for Agentforce. That’s Salesforce’s purpose-built AI agent platform, and it’s already in production at enterprises...
Retention isn’t a KPI. It’s a leadership strategy
Retaining customers has always been a challenge, but now the stakes are even higher. Companies around the world are facing a wake-up call: customer attrition...
Your AI is Waiting: Making Data the Catalyst for AI Success
By Lucy Alligan, Global Director of Marketing at Bluprintx Most leadership teams believe they have a solid data strategy – until they need to make...
Infrequently Asked Questions
A collection of the queries that rarely (if ever) come up, but probably should.
What’s next is always evolving and often unexpected. But what should stay at the heart of it is the human experience. We know technology, and we know that the most important thing about it is the human outcomes it can achieve. What’s the point of advancement if it’s not to ease lives and provide delightful experiences for actual human beings?
We know how businesses work in real life. When we say ‘what we advise, we implement’, we mean it. We’re in the trenches with you, making sure your next big ambition becomes reality. While consultants love to talk in straight lines and linear journeys, we are well aware it’s never that simple. There’s always mess, there’s always complication and there are always moving parts. What we’re good at is finding the intersections and inflection points from which your business can move to what’s next.
With strategic hubs across three continents (and passports to boot!) we’ll meet wherever works for you.
X = everything. And we did that long before Elon did. Whatever your next ambition, we’ll blueprint your path to it, and guide you on the journey there.
Let's talk
Contact usWe work with the market leading and most exciting vendors to make your ambition reality, no matter the tech stack.