We’re unpacking the goals, challenges and opportunities awaiting business and marketing leaders over the next 12 months. Get insights into your peers’ thinking – and get ahead of the curve.
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Whether your business is in the early stages of AI adoption or already well into its journey, this report is intended to clarify your optimal path forward. Harnessed judiciously, AI dramatically amplifies the power of your enterprise’s data, processes, technology and people.
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As the holiday season approaches, it’s the ideal time for reflection. To celebrate what this year has been. And look ahead to what next year...
You’ve got the people. You’ve got the processes and platforms. Where’s the growth? Businesses have the right people in place to generate growth. So say...
In a recent blog about unlocking your content supply chain, we covered the essential building blocks of an effective content machine – and how you...
In today’s digital landscape, content marketing has become an integral part of every marketer’s strategy. It allows businesses to reach new audiences and increase conversions....
Read moreNet new acquisition is one growth strategy. But if you’re looking for accelerated, sustainable growth, it’s not enough. Long-term and predictive growth comes from considering...
Organizations of all sizes, across all industries, are embracing automation. New research shows that, of a sample of 200 global business and marketing leaders, 94%...
Businesses have the tools to drive growth, but they’re not being used optimally. In a study that sampled 200 marketing and business leaders, 86% of...
A 2023 Adobe report revealed that 89% of senior executives say demand for content has increased significantly over the last two years – and nearly...
Creating engaging digital content is a top priority for marketing departments and CMOs. Significant budget is being directed to content. But for content to be...
The number of applications used by agencies and marketing departments continues to increase. They rely on disparate tools and manual processes that result in additional...
