Point of View Paper: Optimize your customer acquisition
The drive to acquire new customers is never done. But in a world where customer...
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Point of View Paper: Driving customer loyalty through experiences
Customer expectations continuously evolve and loyalty wanes, eroding customer lifetime value. It’s an unfortunate inevitability...
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Expert report | Overcomplicated processes. Under resourced teams.
Regardless of industry, headcount reductions and/or budget cuts are rampant. Business executives are constantly pressured...
Expert report | SaaS: the silent barrier to business growth
Agencies and consulting companies often find a cash cow in clients who put new executives...
Expert report | Optimizing growth: Why marketing leaders need to connect pieces of the puzzle
Have you tried to complete a 1,000 piece jigsaw puzzle without the picture? Listening to...
Point of View Paper: Supporting a creative environment in a changing infrastructure landscape
The change in corporate infrastructure over the last five to ten years has been dramatic....
Expert report | Marketing leadership for a slowing economy: The CMO’s Action Plan for Growth
Imagine for a second, you are the CMO who has complete control over the levers...
Point of View Paper: Win market share and leapfrog the competition in an economic downturn
There’s no doubt that Covid has had a negative impact on businesses around the world....
Point of View Paper: The battle for customer acquisition
The battle for customer acquisition is no longer just between rival companies. There’s new competition...
Point of View Paper: Break down silos to build high performing teams
Success isn’t won alone. Stakeholders and teams to work together effectively. Not only during a...
