Can you say with absolute certainty how valuable each marketing channel or touchpoint is during the customer journey?
Because if you can’t, how can you demonstrate to the board that you’re effectively spending budget and optimising revenue?
This is where Revenue Attribution comes in. If you’re new to Revenue Attribution, or not sure where to start, our new whitepaper will take you from marketing theory to business impact by helping you to:
- Map the Revenue Attribution landscape
- Understand Revenue Attribution models
- Adopt a best-in-class Revenue Attribution model
Are you ready to improve marketing effectiveness, drive business performance and earn the credit you deserve?