While marketers have long been masters of email marketing, digital advertising, and social media tools, when it comes to the CRM… it’s rarely used for anything beyond the creation of mailing lists…
And given 43% of marketers say their biggest challenge is proving ROI for marketing activities1, accessing CRM is key to unlocking this potential.
For any business that has implemented Marketo, access to SFDC is the only way to truly close the loop on the buyer journey. And more importantly, demonstrate marketing’s contribution to revenue.
In our new whitepaper, we walk through what it takes to close the sales and marketing loop by looking at:
- The role of reporting
- Using dashboards to drive marketing performance
- Making SFDC work for marketing
Ready for your marketing to make its mark?