Customer 360 action plan
Privacy law changes, non-linear customer journeys and a growing number of touchpoints make it difficult to target, serve and grow your customer base. We understand these to help design customer-first, 360-degree visibility action plans.
Customer 360 that leads to measurable growth
Eliminate guesswork through qualitative and quantitative insights. Design connected journeys, frictionless experiences and next best actions for improved conversion. Architect a unified data and technology ecosystem to execute marketing, sales and service experiences at scale from a single, 360-degree view.
Technology we use
- Customer Relationship Management (CRM)
- Digital Asset Management (DAM)
- Integrations & Automations: (APIs, ETL, RPA)
- Marketing Automation (MAP)
- Work Management
Customer Relationship Management (CRM)Your customer database and core platform for all sales activity. Usually the focal point of the entire sales and marketing tech stack. Help drive next best action for marketing, sales, product and customer success teams, based on a 360 view of your customers. Support your lead to customer processes to improve customer relationships, pipeline generation, productivity and revenue outcomes.Find out more
Digital Asset Management (DAM)All your digital marketing content, organized, managed and distributed from one place. Build brand authenticity and content consistency through centralized storage and real time updates of assets. Bluprintx can design, deliver, and help you adopt an asset management system that creates efficiency in your processes and encourages collaboration between your people.Find out more
Integrations & Automations: (APIs, ETL, RPA)Clear your tech debt and integrate your systems in the most efficient, least complex way. We'll get acquainted with your processes, data and resource to ensure that your growth ecosystem is working holistically, using technology from market leading and most innovative vendors, and our own integrations where bespoke solutions are required. Get the complete picture from your data and help teams work around a single source of truth across multiple platforms.Find out more
Marketing Automation (MAP)Your marketing database and campaign repository. The execution stage of the campaign lifecycle where users build and launch marketing efforts to provide the right message at the right time resulting in increased engagement. Prioritize follow-up through scoring and insight to sales to improved conversion rates to won business.Find out more
Work ManagementBy implementing and adopting work management platforms across your marketing functions, you're able to smooth operational friction points, create more seamless ways of working, and generate better outcomes for employees and customers alike. Bluprintx helps you achieve more with the resources you have, with external agencies and other lines of business, Managing asset creation, copy, compliance, localization, and legal more effectively, and shaving time off campaign creation in the process to improve your productivity and time to market.Find out more
Delivering unified experiences is hard
Customer experiences that lead to measurable growth go beyond a personalized email or targeted offering. Sure, small optimizations can improve conversion or lead generation. However, to deliver consistent experiences across the full customer lifecycle, to increase lifetime value and loyalty, your transformation needs to run much deeper.
Our action plan will deliver a sequenced roadmap of initiatives that start with truly understanding your customer needs, motivations and ‘jobs-to-be-done’. Mapping how they buy and engage with you today based on real insights, not guesswork.
Once we have designed experiences from the customer perspective, we can then identify the technology and integrations required to deliver your primary use cases. All underpinned by a unified data model that empowers all business functions to leverage insights to drive next best actions/offers, at the right time, through the right channel.
Of course none of this is possible without the correct organizational structure, alignment between business functions and an operating model that is as efficient as it is effective.
Our Customer 360 action plan lays out a program of work to become a truly customer-first organization.
Enabling ethical growth
The Bluprintx promise
Our promise is not a gimmick. It’s a guarantee. We guarantee you’ll achieve the outcomes we design together, through a thorough, sequenced growth action plan.
And if something doesn’t go as smoothly as it could, we promise – with absolute certainty – we’ll put it right.
Success. We define success with you and guarantee it.
Partnership. We agree how we’ll work together and stick to it.
Quality. We give you a fully qualified team, aligned to your requirements.
Autonomy. We enable you to grow further without us.