Improved Project Visibility and Operational Efficiency for Nomensa
Nomensa is a strategic user experience agency that focuses on transforming digital experiences. With offices in Bristol, London and Amsterdam, the agency employs a unique...
Catering to a massive food delivery customer base, Uber Eats’ impressive portfolio in Australia comprises over 320,00 restaurants. Building on a groundswell of appreciation for multicultural dining and convenience, Uber Eats grew much more rapidly in Australia than many regions globally, heightening the company’s need to improve experiences for partner restaurants.
Bluprintx leveraged Marketo expertise to improve Uber Eats’ restaurant partner onboarding and nurture experience.
Uber Eats was already using Marketo Engage integrated with its Salesforce CRM, but knew that its potential was not being fully harnessed. Appointing Bluprintx, Uber Eats aimed to improve and quicken restaurant onboarding by automating key parts of the process. Simultaneously, the company endeavoured to align teams and reduce manual, ad hoc emails from sales and account management.
Bluprintx engaged in a six-month triage process, analysing current business processes to establish a new rulebook for transfer of business knowledge.
“With Marketo Engage and Bluprintx, we’ve moved from a shoestring operational approach for communications to one that’s much more robust and considered.”
Connor Sinclair, Uber Eats’ Senior Restaurant Experience Manager for Australia and New Zealand