The Enterprise Growth Report
We’re unpacking the goals, challenges and opportunities awaiting business and marketing leaders over the next 12 months. Get insights into your peers’ thinking – and get ahead of the curve.
Tiqets is a fast-growing start-up on a mission to make culture more accessible by helping people discover and enjoy museums and attractions around the globe. Since its formation in 2014, the company has developed a strong B2B offering which supports supplier venues and affiliates, ultimately ensuring quality experiences for end-users.
Bluprintx delivered Marketo implementation and adoption for Tiqets – bringing automation online in just 60 days.
Tiqets identified marketing automation as the technology most capable of aligning with its business needs by streamlining operations and providing accurate data to inform B2B strategy and spend. Having chosen Marketo as a preferred platform for Salesforce integration, Tiqets appointed Bluprintx as a partner capable of delivering the implementation and demonstrating results fast.
“Bluprintx really immersed themselves in our business and team strategy. Their hands-on approach and energy when it came to speed of set-up was a real success factor in this implementation. Being able to bring in a technical expert to get us through the initial phase was critical, and it’s definitely laid the foundations we needed to go on and deliver a return on the marketing investment – and we’ve only just started!
“We’ve gone from spending 90% of our budget on B2B events – with no tracking – to having full visibility of which channels deliver the best return. We couldn’t have got here without Bluprintx.”
Rachel Grate, Head of Brand Marketing, Tiqets