Content Supply Chain
The overarching strategy by which your campaigns get to market. Your Content Supply Chain will set out the processes by which personalized customer journeys are initiated and activated.
IMPROVE MARKETING ROI WITH PERSONALIZED CUSTOMER JOURNEYS
Personalised Journey Management
Demand for personalized content is unprecedented. 71% of consumers expect to receive personalized communications, and businesses that miss the mark will lose out on growth.
There is a solution that improves your marketing productivity, employee impact and revenue growth. A way to align your people, workflow, technology and data to meet personalized content requirements. And a route to automated cross-sell and up-sell opportunities that make your content work harder.
Personalized Journey Management is your answer.
How to become a customer-first organization: Personalization for your customers, growth for your business.
Free Webinar
Watch the on-demand webinar nowOutcomes of Effective Personalized Journey Management
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Improve customer experience, engagement and loyalty
Design and execute your way to customer-focused growth and lifetime value. Develop a 360 degree view that unlocks value from customer insights.Find out more
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Optimize customer experiences for loyalty and CLV
Increase output, speed up time to market by optimizing resource utilization. Use insights into production and workflow management processes to drive productivity gains.Find out more -
Win market share and leapfrog my competition
Enter new markets, grow your brand and squeeze the competition. Design and execute a strategy that optimizes your go to market approach.Find out more
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Improve customer acquisition
Increase revenue and market share by winning more customers. Identify, target, capture and convert prospects into lifelong customers.Find out more
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Optimize customer acquisition and market penetration
Increase revenue and market share through customer behavior, market insights and campaign impact across the complete customer lifecycle.Find out more
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Deliver integrated, automated data and technology
We ensure your tools and technologies are not built in proprietary siloes but in a cohesive structure.Find out more
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Deliver my strategic objectives efficiently and effectively
We untangle the complex web of people, workflow, technology and data to identify your precise roadmap that will deliver outcomes efficiently and effectively.Find out more
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Optimize value from technology and data
Make your technology and data work harder, remove redundancy or reduce total cost of ownership. Continually audit and increase maturity of core technologies.Find out more
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Drive greater impact with less resource (ROI)
Achieve sustainable growth and high productivity by leveraging your budget, people, operations, technology and data in the most efficient way.Find out more
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Optimize marketing impact and ROI
Report on marketing's contribution to revenue and plan a strategy of optimizations to drive greater impact from campaign activity and increasing marketing ROI.Find out more
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Deliver value from new or existing technology
Our implementation teams are sourced and trained directly from the vendors so they always deliver the latest standards.Find out more -
Boost capability of my team
Our staff augmentation and training practices provide parallel paths of obtaining your business goals while ensuring your team retains the knowledge when we roll off.Find out more
Personalized User Journeys – What’s your Current Status?
Look out for common signs of poor personalization.
And change the narrative by aligning people, workflow, technology and data toward better personalized activity.
UNLOCK YOUR FULL POTENTIAL
INTEGRATION IS THE KEY
Personalization doesn’t happen in a vacuum. Secure integrations with key systems to ensure your personalized customer journeys are automated, compliant, and impactful. Think about your…
Marketing Automation Platform
Your delivery engine in the middle. Your MAP automates the delivery of personalized content by responding to real-time triggers like page visits or basket abandons.
Work Management
Your Work Management platform will enable your team to manage personalized campaigns quickly and efficiently, assigning tasks and ensuring that your MAP is populated with the content you need, when you need it.
Customer Relationship Management
Your Customer Relationship Management platform manages interactions with customers, and prospects to support your personalization ecosystem empowering marketing, sales and customer success.
MARKETING PRODUCTIVITY
Establishing robust processes that support personalization enables your team to deliver more campaigns, and drive more ROI, without adding excessive workload. And with platform spend consolidated, you’ll benefit from a marketing function that’s doing more with less. Integrating personalized journeys into your Content Supply Chain keeps your marketing resource sharply focused on revenue-driving activity.
EMPLOYEE IMPACT
Empower your team to meet and exceed content requirements. By aligning people, workflow, technology and data around personalization, you’ll equip your team with the tools to deliver revenue-enhancing campaigns – and improve morale by bringing in tangible results.
REVENUE GROWTH
Effective personalization brings results. By delivering the right content, to the right audience, at the right time, you’ll nurture your pipeline efficiently and begin driving value. And by integrating your personalization processes with your marketing automation platform, you’ll have an always-on engine driving timely content around the clock.
Start your Personalized Journey Management Journey
Begin Your Personalized Journey Management Experience
Over the past decade, Ryan has led strategic customer experience transformation for some of the world’s leading brands and is an authority on bringing personalized journeys to life.
Ryan is ready to help you overcome your challenges and meet your objectives through his unique perspective combined by a tried-and-tested Bluprintx methodology.