Digital Asset Management Services: Optimize, Secure, and Share Your Media

Tired of Content Chaos? Let’s Fix That

Are you struggling with scattered content? Do you have inconsistent branding? Is your asset-search process too time-consuming? 

Our consulting services are designed specifically to solve these issues and more—empowering teams to work faster and more collaboratively with DAM that’s streamlined, smart, and scalable.

What is Digital Asset Management?

A DAM is a valuable tool that helps you get the most from your creative digital assets by storing, accessing, and distributing them easily and efficiently. Think of it as a highly organized and streamlined system for managing your brand’s visual and media files, all from one place. 

So what kinds of assets are handled using a DAM? Essentially, any kind of digital file can be stored and shared using a digital asset management service, including:

• Photos
• Images, such as illustrations 
• Videos
• Documents
• Audio
• Logos, typography, or any other branded content
• Other digital assets, such as CAD, 3D images, and rich media

DAMs can be used by teams or organizations of any size and can come in many shapes and sizes depending on your specific needs. Where one company may use their DAM primarily for product imagery, another may require the sharing of documents and guidelines internally. 

DAM solutions accommodate all of these various demands. They create a searchable, centralized archive where teams can access any assets they need, control user permissions, and send files to numerous destinations.

Bluprintx’s DAM consulting services go beyond standard solutions. We offer tailored setup, an intuitive UX-first approach, and seamless integration with your existing tools, combining smart automation with strategic consultancy. With us, your content works harder and your teams move faster. 

Is DAM Right for You? Use Cases Across Teams

To discover which of your teams could benefit from digital asset management, you need only ask, “Who uses some form of digital content regularly?” The answer is likely just about everyone. In particular, asset management is instrumental for the following commerce teams:                                                                                   

DAM for Marketing Teams

A DAM system is essential for marketing teams that handle high-volume content demands for cross-channel campaigns and work on tight deadlines. Imagine the efficiency of having instant access to approved, on-brand content and creative media. With this superpower, marketing teams can produce high-quality campaigns faster, freeing up more time to focus on strategy, creativity, and delivery. 

Bluprintx knows marketing like the back of our hand. We ensure your DAM solution is tailored to your team’s workflows and is integrated with your existing MarTech stack. 

If your marketing team could benefit from faster time-to-market, stronger brand identity, and better content performance, a DAM tool is a worthy investment.

DAM for Creative Teams

Creative teams are ultimately the people producing much of your digital media, so they need the right tools to organize and deliver these effectively. 

With a DAM, creatives can easily locate the assets they need, cut down on metadata management (such as file names, keywords, or access rights), and automate distribution. This solution reduces the admin involved in managing assets, allowing your team to focus on what they do best—being creative.

A DAM makes it easy for creative teams to collaborate with other departments. Asset approval becomes seamless and centralized, instead of relying on old email threads and dispersed written feedback. 

Ultimately, this speeds up turnaround times for essential creative media and ensures that only on-brand and up-to-date content is used. 

DAM for Sales Teams

Sales teams rely on fast access to up-to-date materials, such as product sheets, pitch decks, pricing documents, or training videos. With a digital asset management system, they can instantly find the right content at the right time. This is something that’s very useful when on a sales call with a customer seeking information quickly. 

Even better, a DAM can filter assets by audience, product line, or buyer stage to find the most relevant content. 

With all this at their fingertips, your team will achieve greater sales success.

Bluprintx Digital Asset Management: What’s in it for you? 

Investing in a DAM service isn’t just about organization; it’s about unlocking the full potential of your content. Here are just some of the ways that a DAM could benefit your business.

Quick and Easy File Access

Bluprintx uses cloud-based DAM solutions. That means you have unlimited access to your files anytime, as long as you’re using a device with an internet connection. And with all your files being stored in one central location, teams can find exactly what they need faster—allowing them to focus more time on important tasks. 

Improved ROI

In the past, searching for assets in disorganized files and disparate systems could take hours. With a DAM, it takes seconds. This means that more time is saved for greater-value work that generates a higher return on investment. 

Safe and Secure Assets

With a DAM system, access to your digital assets is strictly managed—only authorized users can view, edit, or download files. This protects sensitive content from being misused or seen by the wrong people. Cloud-based storage also means your employees no longer need to rely on personal desktops, which aren’t secure, or external hard drives, which are easy to misplace or lose. Everything is securely stored and centrally managed, reducing risk and increasing control.

Integration with Other Tech 

Bluprintx is the master of integration. We’re top-level partners of both Adobe and Salesforce, giving us deep knowledge of and exclusive access to their market-leading tools, including Adobe Experience Manager DAM platform. When implemented as part of a larger tech ecosystem, DAMs create an efficient flow of creative assets, from the initial idea right up to distribution. 

Use of Up-to-Date Content

DAM services reduce the risk of outdated files being accidentally used or distributed. This is because assets are automatically updated each time changes are made. No more forgetting to save your work and having to start again; with a DAM solution, you can rest easy knowing you’re always using the most up-to-date version of your content.

Controlled Asset Sharing

Files can be shared directly from within a digital asset management tool, negating the need for any other software that slows down the workflow. With a DAM, you can control how assets are used once they’ve been shared, with different levels of access and the ability to set expiration dates or track sharing history. 

Xerox: Bringing Greater Consistency and Clarity to Communications

iON Xenox assists clients with the creation, printing, distribution, and management of their digital assets. They were hired by the Department of Work and Pensions (DWP) in the UK to bring greater consistency and clarity to its communications—using the Xinet DAM system to do so. At Bluprintx, we were trusted to help customize, maintain, and evolve this DAM technology to achieve iON Xenox’s desired communication outcomes.

As a leading global integrator of Xinet systems, we developed a set of applications to complement and extend the core functionality of Xinet’s DAM. By embedding metadata-rich search capabilities and intuitive access controls, we helped ensure consistency across the DWP’s communications at scale. 

Our solutions led to annual cost savings of £32,000 and significantly reduced internal brand queries. Now, the DWP’s DAM system supports over 13,500 users who intuitively download over 2000 assets per month. The system even won an esteemed Communications Center Award—the Government Supplier’s Award for Collaboration.