Opinion
By Tammy Begley, Director of Marketing Automation & Experience For years, marketing email has trained customers not to engage. “Do-not-reply” inboxes. Links that send you...
Anyone who’s spent time in Salesforce knows Einstein. It was a helpful layer, scoring leads, suggesting next actions, nudging reps in the right direction using...
Introduction: Start Smaller Than You Think The first time I configured the Atlas Reasoning Engine within Salesforce, I fell into a common trap. I tried...
Salesforce Agentforce is usually presented through slick demos where agents answer questions or perform basic tasks with little effort. These demonstrations can be useful, but...
Salesforce launched Agentforce in 2024 to unify its enterprise AI capabilities into a single operational layer. Built on Einstein AI, Agentforce moves beyond assistive predictions,...
By Wyatt Bales, Chief Customer Officer Outcomes That Matter Today Generative AI helps resolve this tension by embedding compliance into marketing processes from the start....
Luca Cirillo, Salesforce Lead Consultant, Bluprintx Artificial intelligence has become the center of every business conversation. From content generation to predictive analytics, AI is reshaping...
By Lee Hackett, Group CEO, Bluprintx AI has become the most visible layer of enterprise transformation. Every platform now carries intelligent features. Every workflow...
By Mara Keagle, Director, Strategy and Transformation, Bluprintx The Promise That Outran the Practice In 2025, it’s impossible to attend a board meeting without hearing...
By Daniel Coombridge, Sales Director APAC The Noise, the Signal, and the Shift Dreamforce 2025 was on another scale. Over 1,200 sessions, packed keynotes, and...
Salesforce has announced that it will be retiring permissions on profiles in the Spring ’26 release. This means that all permissions will be managed through...
By Tammy Begley, Director of Marketing Automation & Experience At Dreamforce 2025, Salesforce reaffirmed the message we heard earlier this year at Connections 2025 and...
By Mark Pearson, Global Strategy and AI Capability Lead, Bluprintx Speed is the new growth currency. In today’s hyper-competitive market, the ability to move fast,...
By Carly Schrager, Head of North America Engagements, Bluprintx A global enterprise we worked with had the right platforms in place. Adobe Workfront managed projects,...
By Thomas Bianco, Commerce Sales Director, Bluprintx Seventy-five percent of ecommerce shopping carts are abandoned every year. That equates to $18 billion in lost revenue...
By Lucy Alligan, Global Director of Marketing at Bluprintx Most leadership teams believe they have a solid data strategy – until they need to make...
Retaining customers has always been a challenge, but now the stakes are even higher. Companies around the world are facing a wake-up call: customer attrition...
Why the Adobe Workfront-Marketo connection is changing the game for customer loyalty Customer retention has never mattered more – or been more misunderstood. Despite all...
Agentforce: AI Agents that raise the bar for customer retention You can feel it when a customer starts to drift. Responses slow down. Service requests...
Customer churn represents one of the most critical challenges facing businesses today. Understanding what drives customers to leave and implementing effective retention strategies can mean...
The churn risk you cannot see In B2B, the biggest churn risk is often invisible. It happens when one or more stakeholders in the buying...
Moving beyond the basics Adobe Marketo Engage has been a staple in the marketing automation world for over a decade and in that time, it’s...
Skie, now a Bluprintx company, Co-Founder and Managing Director, Adam Troughear There’s no denying we’re in a new era of enterprise technology. Salesforce’s latest Artificial...
A blog post by Robert Mol, Global Director of Data, Analytics & Insights at Bluprintx I recently completed an in-depth exploration of augmented analytics...
The world of commerce moves quickly. Today’s best-in-class platforms may not align with tomorrow’s needs. For many businesses, evolving beyond their legacy tech means incurring...
Magento (now Adobe Commerce) along with its community edition version, Magento Open Source is a flexible commerce platform built on a robust, modern PHP architecture...
Sustainable growth starts with intentional design. The concept of aligning people, workflow, technology, and data to create ecosystems that drive measurable success. But it’s not...
Harness Artificial Intelligence to meet rising customer expectations by delivering seamless, personalized and instantaneous customer experiences across every interaction. Artificial Intelligence (AI) is changing the...
Beat your competition to Black Friday revenue by delivering seamless, personalized experiences that meet rising customer expectations. Seventy-three percent of consumers expect companies to understand...
Ryan Forrest, Global Director of Strategy & Insights There’s lots of ambitious businesses out there with fantastic intentions toward digital transformation and revenue growth. A...
As a Salesforce consultant, I’ve been exposed to some key aspects to turn the customer experience chat into an organized and efficient experience for both...
In today’s busy market, there is no single, linear buyer journey. Your business is not ‘the’ purchasing channel, it’s just one of many. Buyers are...
Jillian McGillivray, Global Director of Digital Collaboration What does it mean to follow a workflow? The processes and protocols established in your business map out...
Mina Saleeb, Global Director of Marketing Automation Personalized marketing is a polarizing topic. For many it’s the gold-standard of content marketing, evidenced by McKinsey’s report...
Mina Saleeb, Global Director of Marketing Automation The majority of businesses now use marketing automation – 76%, according to recent research – but it can...
Andy Mullings, Global Director, Bluprintx Stress. It’s very personal, and it shows in different forms. From the ‘Sunday Blues’ ahead of the working week to...
Embracing diversity and inclusion in business is no longer a nice-to-have. It’s critical for business success. It’s been well-documented that businesses reap significant benefits through...
Introducing the next in our Women’s History Month mini-series, we turn our attention to industry challenges and how aspiring female leaders are finding opportunities in...
Building on the Bluprintx International Women’s Day spotlight into female leadership perspectives, we’re keeping up the momentum with a Women’s History Month mini-series throughout March. ...
International Women’s Day spotlight – leadership perspectives on empowering change Lucy Alligan, Bluprintx Today, March 8th, marks International Women’s Day. A day which sparks a wide...
How well do you know your consumers? The business landscape is changing. Slowly but surely, a new generation is taking the reins. According to a...
In a recent blog about unlocking your content supply chain, we covered the essential building blocks of an effective content machine – and how you...
In today’s digital landscape, content marketing has become an integral part of every marketer’s strategy. It allows businesses to reach new audiences and increase conversions....
Net new acquisition is one growth strategy. But if you’re looking for accelerated, sustainable growth, it’s not enough. Long-term and predictive growth comes from considering...
Organizations of all sizes, across all industries, are embracing automation. New research shows that, of a sample of 200 global business and marketing leaders, 94%...
Businesses have the tools to drive growth, but they’re not being used optimally. In a study that sampled 200 marketing and business leaders, 86% of...
You’ve got the people. You’ve got the processes and platforms. Where’s the growth? Businesses have the right people in place to generate growth. So say...
A 2023 Adobe report revealed that 89% of senior executives say demand for content has increased significantly over the last two years – and nearly...
As your business and market evolves, we help you continuously improve and optimize growth performance. No hit and hope tactics here. We unlock the power...
Consistent operational adoption is the only way to drive value from your strategic investments. This is absolutely fundamental to achieving growth. Whether you want to...
What we design, we deliver. A growth ecosystem to enhance your operating models and get disparate teams working effectively. From streamlining creative collaboration and digital...
We don’t deal in off-the-shelf solutions, and neither should you. We create a roadmap to sustainable growth, built for your business. Factoring in your strategy,...
Looking to improve revenue, drive greater impact or win market share? We design a unique action plan to meet your desired outcomes, evolving and augmenting...
We know there is constant pressure to drive business growth. To meet revenue targets, no matter the external pressures. Despite your headcount gaps, ever-changing technology...
Anyone who’s tried to implement new technologies and processes into their organization knows how challenging it can be. More often than not, implementation fails. Thousands...
With budget cuts and increasing scrutiny on technology investments, CMOs need to squeeze every last drop of value from their ecosystem. Most experts recommend the...
The drive to acquire new customers is never done. But in a world where customer loyalty is expected to decline. Marketing and sales budget is...
Customer expectations continuously evolve and loyalty wanes, eroding customer lifetime value. It’s an unfortunate inevitability and ongoing challenge for businesses of all sizes. For many...
Regardless of industry, headcount reductions and/or budget cuts are rampant. Business executives are constantly pressured to reach stretch growth targets while also reducing spend. This...
Agencies and consulting companies often find a cash cow in clients who put new executives in place every two to three years. The reason being,...
Have you tried to complete a 1,000 piece jigsaw puzzle without the picture? Listening to our customers, it feels like this is what marketing leaders...
The change in corporate infrastructure over the last five to ten years has been dramatic. The cloud is now the fundamental building block of businesses...
Imagine for a second, you are the CMO who has complete control over the levers of growth across your business. You have the ability to...
There’s no doubt that Covid has had a negative impact on businesses around the world. There are both winners and losers. And there are some...
The battle for customer acquisition is no longer just between rival companies. There’s new competition at play, and it’s everywhere. Distractions. Prospective customers face constant...
Success isn’t won alone. Stakeholders and teams need to work together effectively. Not only during a project. Every day. That’s a tough enough ask on...
Leaders are under increasing pressure to build teams capable of achieving better results with fewer resources. But your people may be spending all their time...
The number of applications used by agencies and marketing departments continues to increase. They rely on disparate tools and manual processes that result in additional...
In today’s data-driven world, businesses generate and collect vast amounts of data, which can be overwhelming to manage and analyze. In this strategic landscape, integrated...
With new technologies being released every day, the market norm is typically ‘buy new tech to solve old problems’. However, times are changing. Some of...
Creating engaging digital content is a top priority for marketing departments and CMOs. Significant budget is being directed to content. But for content to be...
In difficult economic times, business resilience is tested. Ambitions become more conservative and organizations fall into survival mode. But the key to business resilience is...
Business leaders are becoming increasingly responsible for an ever-changing number of initiatives. Frequently shifting priorities in the business environment means the odds of success are...
Customers today demand a level of experience and engagement that can seem almost impossible to deliver. Loyalty is decreasing. But pressure to drive revenue is...
The impact of the economic slowdown on revenue, sales, marketing and creative operations is already being felt by businesses across the globe. Many organizations are...
Businesses today face previously unseen levels of change. Meanwhile hiring, retaining and supporting talent is increasingly difficult and expensive. As a result, several new objectives...