The Invisible Buyer: Why AI Crawlers Matter for Ecommerce
Your product pages are built for humans. A growing share of your buyers will never see them. AI agents are already visiting ecommerce sites, reading...
Opinion
Explore news, updates and articles from our experts
What is Agentic AI?
Over the past few years, I’ve worked hands-on with AI at large companies. One thing keeps standing out to me: most organizations are still just...
SaaS Isn't Dead, It's Being Stress Tested
ServiceNow Down 50%. Revenue Up 21%. Make It Make Sense. Software stocks are getting destroyed. ServiceNow closed at $101 this week, down ~50% from $211...
What Is Enterprise AI?
Author’s Note: I’ve spent the last ten years watching companies try to turn flashy AI demos into actual business results. I’ve seen millions poured into...
Understanding Salesforce B2B Commerce
At BPX, we spend much of our time helping clients cut through software promises to understand what will actually work for their business. Salesforce B2B...
The End of the Do-Not-Reply Era: Why Email Is Finally Becoming a Conversation
By Tammy Begley, Director of Marketing Automation & Experience For years, marketing email has trained customers not to engage. “Do-not-reply” inboxes. Links that send you...
What Is Salesforce AI?
Anyone who’s spent time in Salesforce knows Einstein. It was a helpful layer, scoring leads, suggesting next actions, nudging reps in the right direction using...
Choosing the best Multi-Agent Architecture in Salesforce
Introduction: Start Smaller Than You Think The first time I configured the Atlas Reasoning Engine within Salesforce, I fell into a common trap. I tried...
How Salesforce Agentforce Works in Enterprise Environments
Salesforce Agentforce is usually presented through slick demos where agents answer questions or perform basic tasks with little effort. These demonstrations can be useful, but...
What Is Agentforce?
Salesforce launched Agentforce in 2024 to unify its enterprise AI capabilities into a single operational layer. Built on Einstein AI, Agentforce moves beyond assistive predictions,...
Scaling Trust: The Real Impact of AI on Marketing Compliance
By Wyatt Bales, Chief Customer Officer Outcomes That Matter Today Generative AI helps resolve this tension by embedding compliance into marketing processes from the start....
Beyond the Demo: Turning Salesforce AI Inspiration into Measurable Impact
Luca Cirillo, Salesforce Lead Consultant, Bluprintx Artificial intelligence has become the center of every business conversation. From content generation to predictive analytics, AI is reshaping...
From Hype to Habit: Making AI Deliver at Enterprise Scale
By Lee Hackett, Group CEO, Bluprintx AI has become the most visible layer of enterprise transformation. Every platform now carries intelligent features. Every workflow...
Global Data, Local Impact: Why AI’s Promise Still Outpaces Its Reality
By Mara Keagle, Director, Strategy and Transformation, Bluprintx The Promise That Outran the Practice In 2025, it’s impossible to attend a board meeting without hearing...
Dreamforce 2025: From Readiness to Reality
By Daniel Coombridge, Sales Director APAC The Noise, the Signal, and the Shift Dreamforce 2025 was on another scale. Over 1,200 sessions, packed keynotes, and...
Salesforce Retiring Profiles: A Guide to Good Practices
Salesforce has announced that it will be retiring permissions on profiles in the Spring ’26 release. This means that all permissions will be managed through...
Dreamforce 2025: From Automation to Autonomous with Agentforce Marketing
By Tammy Begley, Director of Marketing Automation & Experience At Dreamforce 2025, Salesforce reaffirmed the message we heard earlier this year at Connections 2025 and...
Growth at Speed Requires Cutting Complexity
By Mark Pearson, Global Strategy and AI Capability Lead, Bluprintx Speed is the new growth currency. In today’s hyper-competitive market, the ability to move fast,...
Cutting Complexity in the Content Supply Chain
By Carly Schrager, Head of North America Engagements, Bluprintx A global enterprise we worked with had the right platforms in place. Adobe Workfront managed projects,...
Commerce Optimization: A Strategic Tool for Growth and Margin
By Thomas Bianco, Commerce Sales Director, Bluprintx Seventy-five percent of ecommerce shopping carts are abandoned every year. That equates to $18 billion in lost revenue...
Your AI is Waiting: Making Data the Catalyst for AI Success
By Lucy Alligan, Global Director of Marketing at Bluprintx Most leadership teams believe they have a solid data strategy – until they need to make...
Retention isn’t a KPI. It’s a leadership strategy
Retaining customers has always been a challenge, but now the stakes are even higher. Companies around the world are facing a wake-up call: customer attrition...
Automated retention flows are not just intelligent. They are strategic
Why the Adobe Workfront-Marketo connection is changing the game for customer loyalty Customer retention has never mattered more – or been more misunderstood. Despite all...
Agentforce: AI agents for customer retention
Agentforce: AI Agents that raise the bar for customer retention You can feel it when a customer starts to drift. Responses slow down. Service requests...
How data intelligence turns churn into loyalty
Customer churn represents one of the most critical challenges facing businesses today. Understanding what drives customers to leave and implementing effective retention strategies can mean...
The hidden churn risk in B2B and how to stop it
The churn risk you cannot see In B2B, the biggest churn risk is often invisible. It happens when one or more stakeholders in the buying...
The Future of Marketing Automation with AI and Adobe Marketo Engage
Moving beyond the basics Adobe Marketo Engage has been a staple in the marketing automation world for over a decade and in that time, it’s...
Why language, empathy and soft skills are the next frontier in Salesforce & AI Consulting
Skie, now a Bluprintx company, Co-Founder and Managing Director, Adam Troughear There’s no denying we’re in a new era of enterprise technology. Salesforce’s latest Artificial...
Augmented Analytics: The Powerful Combination of AI and Data Visualization
A blog post by Robert Mol, Global Director of Data, Analytics & Insights at Bluprintx I recently completed an in-depth exploration of augmented analytics...
How to cut replatforming costs with Composable Commerce
The world of commerce moves quickly. Today’s best-in-class platforms may not align with tomorrow’s needs. For many businesses, evolving beyond their legacy tech means incurring...
How to choose an Adobe Commerce frontend: Hyva Theme vs. Progressive Web Apps
Magento (now Adobe Commerce) along with its community edition version, Magento Open Source is a flexible commerce platform built on a robust, modern PHP architecture...
Composable Commerce: How Adobe API Mesh Drives Commerce Revenue
Sustainable growth starts with intentional design. The concept of aligning people, workflow, technology, and data to create ecosystems that drive measurable success. But it’s not...
How AI drives commerce growth & elevates customer experiences
Harness Artificial Intelligence to meet rising customer expectations by delivering seamless, personalized and instantaneous customer experiences across every interaction. Artificial Intelligence (AI) is changing the...
How to maximize Black Friday sales with 5 personalization tactics
Beat your competition to Black Friday revenue by delivering seamless, personalized experiences that meet rising customer expectations. Seventy-three percent of consumers expect companies to understand...
The Compounding Cost of Caution: Why Waiting Is No Longer an Option
Ryan Forrest, Global Director of Strategy & Insights There’s lots of ambitious businesses out there with fantastic intentions toward digital transformation and revenue growth. A...
Tailoring Your Salesforce Live Chat for Success
As a Salesforce consultant, I’ve been exposed to some key aspects to turn the customer experience chat into an organized and efficient experience for both...
How to eliminate business blockers to become a customer-first organization
In today’s busy market, there is no single, linear buyer journey. Your business is not ‘the’ purchasing channel, it’s just one of many. Buyers are...
How workflow automation tools are paving the way for unprecedented efficiency
Jillian McGillivray, Global Director of Digital Collaboration What does it mean to follow a workflow? The processes and protocols established in your business map out...
Automating customer journeys: 4 steps to marketing automation personalization
Mina Saleeb, Global Director of Marketing Automation Personalized marketing is a polarizing topic. For many it’s the gold-standard of content marketing, evidenced by McKinsey’s report...
4 things your Marketing Automation Platforms should be doing (but probably aren’t)
Mina Saleeb, Global Director of Marketing Automation The majority of businesses now use marketing automation – 76%, according to recent research – but it can...
Stress Awareness Month: Transforming Pressure into Progress
Andy Mullings, Global Director, Bluprintx Stress. It’s very personal, and it shows in different forms. From the ‘Sunday Blues’ ahead of the working week to...
Setting the agenda for diverse female perspectives in leadership
Embracing diversity and inclusion in business is no longer a nice-to-have. It’s critical for business success. It’s been well-documented that businesses reap significant benefits through...
Breaking ground – how female leadership is facing today’s challenges
Introducing the next in our Women’s History Month mini-series, we turn our attention to industry challenges and how aspiring female leaders are finding opportunities in...
Empowering voices: building a culture of support and guidance for female leadership
Building on the Bluprintx International Women’s Day spotlight into female leadership perspectives, we’re keeping up the momentum with a Women’s History Month mini-series throughout March. ...
Pioneering a Path Forwards: celebrating trailblazing female leaders
International Women’s Day spotlight – leadership perspectives on empowering change Lucy Alligan, Bluprintx Today, March 8th, marks International Women’s Day. A day which sparks a wide...
The power of Personalized Journey Management
How well do you know your consumers? The business landscape is changing. Slowly but surely, a new generation is taking the reins. According to a...
Top 5 benefits of an effective content supply chain
In a recent blog about unlocking your content supply chain, we covered the essential building blocks of an effective content machine – and how you...
The challenges of content management
In today’s digital landscape, content marketing has become an integral part of every marketer’s strategy. It allows businesses to reach new audiences and increase conversions....
Four ways to deliver exceptional customer experiences by leveraging data
Net new acquisition is one growth strategy. But if you’re looking for accelerated, sustainable growth, it’s not enough. Long-term and predictive growth comes from considering...
Could your automation be working harder for you?
Organizations of all sizes, across all industries, are embracing automation. New research shows that, of a sample of 200 global business and marketing leaders, 94%...
How a transparent tech stack drives alignment and growth
Businesses have the tools to drive growth, but they’re not being used optimally. In a study that sampled 200 marketing and business leaders, 86% of...
How to create a growth team that does more with less
You’ve got the people. You’ve got the processes and platforms. Where’s the growth? Businesses have the right people in place to generate growth. So say...
Why a mini-ecosystem will unlock your content supply chain
A 2023 Adobe report revealed that 89% of senior executives say demand for content has increased significantly over the last two years – and nearly...
How we put the grow, in Growth
As your business and market evolves, we help you continuously improve and optimize growth performance. No hit and hope tactics here. We unlock the power...
Adoption and the growth lifecycle: what you need to know
Consistent operational adoption is the only way to drive value from your strategic investments. This is absolutely fundamental to achieving growth. Whether you want to...
Deliver – business growth without compromise
What we design, we deliver. A growth ecosystem to enhance your operating models and get disparate teams working effectively. From streamlining creative collaboration and digital...
Point of View Paper: Design Expert Report - The CMO’s Action Plan for Growth
We don’t deal in off-the-shelf solutions, and neither should you. We create a roadmap to sustainable growth, built for your business. Factoring in your strategy,...
Design a strategic action plan for growth
Looking to improve revenue, drive greater impact or win market share? We design a unique action plan to meet your desired outcomes, evolving and augmenting...
Activate your growth lifecycle. Act now.
We know there is constant pressure to drive business growth. To meet revenue targets, no matter the external pressures. Despite your headcount gaps, ever-changing technology...
Point of View Paper: Adopt or fail
Anyone who’s tried to implement new technologies and processes into their organization knows how challenging it can be. More often than not, implementation fails. Thousands...
Point of View Paper: Boost marketing performance in 2023
With budget cuts and increasing scrutiny on technology investments, CMOs need to squeeze every last drop of value from their ecosystem. Most experts recommend the...
Point of View Paper: Optimize your customer acquisition
The drive to acquire new customers is never done. But in a world where customer loyalty is expected to decline. Marketing and sales budget is...
Point of View Paper: Driving customer loyalty through experiences
Customer expectations continuously evolve and loyalty wanes, eroding customer lifetime value. It’s an unfortunate inevitability and ongoing challenge for businesses of all sizes. For many...
Expert report | Overcomplicated processes. Under resourced teams.
Regardless of industry, headcount reductions and/or budget cuts are rampant. Business executives are constantly pressured to reach stretch growth targets while also reducing spend. This...
Expert report | SaaS: the silent barrier to business growth
Agencies and consulting companies often find a cash cow in clients who put new executives in place every two to three years. The reason being,...
Expert report | Optimizing growth: Why marketing leaders need to connect pieces of the puzzle
Have you tried to complete a 1,000 piece jigsaw puzzle without the picture? Listening to our customers, it feels like this is what marketing leaders...
Point of View Paper: Supporting a creative environment in a changing infrastructure landscape
The change in corporate infrastructure over the last five to ten years has been dramatic. The cloud is now the fundamental building block of businesses...
Expert report | Marketing leadership for a slowing economy: The CMO’s Action Plan for Growth
Imagine for a second, you are the CMO who has complete control over the levers of growth across your business. You have the ability to...
Point of View Paper: Win market share and leapfrog the competition in an economic downturn
There’s no doubt that Covid has had a negative impact on businesses around the world. There are both winners and losers. And there are some...
Point of View Paper: The battle for customer acquisition
The battle for customer acquisition is no longer just between rival companies. There’s new competition at play, and it’s everywhere. Distractions. Prospective customers face constant...
Point of View Paper: Break down silos to build high performing teams
Success isn’t won alone. Stakeholders and teams need to work together effectively. Not only during a project. Every day. That’s a tough enough ask on...
Point of View Paper: Creating the capacity for growth within stretched teams
Leaders are under increasing pressure to build teams capable of achieving better results with fewer resources. But your people may be spending all their time...
Point of View Paper: The future of marketing efficiency
The number of applications used by agencies and marketing departments continues to increase. They rely on disparate tools and manual processes that result in additional...
Point of View Paper: Why it’s crucial to have integrated and automated data and technology
In today’s data-driven world, businesses generate and collect vast amounts of data, which can be overwhelming to manage and analyze. In this strategic landscape, integrated...
Point of View Paper: Get more from your existing tools before considering new technology
With new technologies being released every day, the market norm is typically ‘buy new tech to solve old problems’. However, times are changing. Some of...
Point of View Paper: Cross-team collaboration and digital tools
Creating engaging digital content is a top priority for marketing departments and CMOs. Significant budget is being directed to content. But for content to be...
Point of View Paper: Sustainable growth
In difficult economic times, business resilience is tested. Ambitions become more conservative and organizations fall into survival mode. But the key to business resilience is...
Point of View Paper: Delivering strategic objectives, faster
Business leaders are becoming increasingly responsible for an ever-changing number of initiatives. Frequently shifting priorities in the business environment means the odds of success are...
Point of View Paper: Deliver engaged experiences that convert loyal customers
Customers today demand a level of experience and engagement that can seem almost impossible to deliver. Loyalty is decreasing. But pressure to drive revenue is...
Point of View Paper: Growth in a global recession
The impact of the economic slowdown on revenue, sales, marketing and creative operations is already being felt by businesses across the globe. Many organizations are...
Point of View Paper: Why the organization of your talent is your secret weapon
Businesses today face previously unseen levels of change. Meanwhile hiring, retaining and supporting talent is increasingly difficult and expensive. As a result, several new objectives...