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Read moreIMPROVE MARKETING ROI WITH PERSONALIZED CUSTOMER JOURNEYS
Demand for personalized content is unprecedented. 71% of consumers expect to receive personalized communications, and businesses that miss the mark will lose out on growth.
There is a solution that improves your marketing productivity, employee impact and revenue growth. A way to align your people, workflow, technology and data to meet personalized content requirements. And a route to automated cross-sell and up-sell opportunities that make your content work harder.
Personalized Journey Management is your answer.
And change the narrative by aligning people, workflow, technology and data toward better personalized activity.
UNLOCK YOUR FULL POTENTIAL
Personalization doesn’t happen in a vacuum. Secure integrations with key systems to ensure your personalized customer journeys are automated, compliant, and impactful. Think about your…
The overarching strategy by which your campaigns get to market. Your Content Supply Chain will set out the processes by which personalized customer journeys are initiated and activated.
Your delivery engine in the middle. Your MAP automates the delivery of personalized content by responding to real-time triggers like page visits or basket abandons.
Your Work Management platform will enable your team to manage personalized campaigns quickly and efficiently, assigning tasks and ensuring that your MAP is populated with the content you need, when you need it.
Your Customer Relationship Management platform manages interactions with customers, and prospects to support your personalization ecosystem empowering marketing, sales and customer success.
Establishing robust processes that support personalization enables your team to deliver more campaigns, and drive more ROI, without adding excessive workload. And with platform spend consolidated, you’ll benefit from a marketing function that’s doing more with less. Integrating personalized journeys into your Content Supply Chain keeps your marketing resource sharply focused on revenue-driving activity.
Empower your team to meet and exceed content requirements. By aligning people, workflow, technology and data around personalization, you’ll equip your team with the tools to deliver revenue-enhancing campaigns – and improve morale by bringing in tangible results.
Effective personalization brings results. By delivering the right content, to the right audience, at the right time, you’ll nurture your pipeline efficiently and begin driving value. And by integrating your personalization processes with your marketing automation platform, you’ll have an always-on engine driving timely content around the clock.
Over the past decade, Ryan has led strategic customer experience transformation for some of the world’s leading brands and is an authority on bringing personalized journeys to life.
Ryan is ready to help you overcome your challenges and meet your objectives through his unique perspective combined by a tried-and-tested Bluprintx methodology.
Or register for Ryan's 'How to become a customer-first organisation' webinar