What Is Adobe Analytics? A Quick Guide

What if you could track every customer touchpoint — from website visit to product use — and finally understand what drives action? What if there was a way to personalize user experiences to make your customers feel heard and valued?

All signs point to Adobe Analytics.

As a Gold Adobe Solutions Partner, Bluprintx has a wealth of experience in optimizing our customers’ Adobe tech stack to maximize the benefits of AI innovation.

In this post, we’re going to answer questions like, ‘what is Adobe Analytics used for?’ and ‘what can it do for me?. Continue reading this quick guide to Adobe Analytics, which is part of the Adobe Experience Cloud suite of business products.

Adobe Analytics features and capabilities

As part of the Adobe Experience Cloud suite of business tools, Adobe Analytics can be seamlessly integrated with other technology to drive actionable insights and powerful data visualizations like never before.

It starts with Analysis Workspace

Analysis Workspace is the main interface for data visualization and processing. Think of it as the cockpit from which to explore, view, and generate insights.

It’s designed for flexibility and allows users to generate reports they want without needing to write code or rely on rigid or predefined templates.

Digital marketers using this platform for the first time will be impressed by how much customization is possible.

Follow your customers from start to finish with Customer Journey Analytics

Imagine having the power to see your brand through your customer’s eyes. That’s what Adobe Customer Journey Analytics (CJA) offers. Analyzing and visualizing your customers based solely on web metrics gives only a fraction of the whole story. But, by using CJA, your digital marketing team can:

• Gain a 360-degree view of your customer using report suites
• Combine multiple data sources (anywhere you collect customer data, i.e., CRM, mobile, in-store, etc.)
• See end-to-end customer behaviors
• Interact with data using drag-and-drop functionalities to create your own in-depth analysis and view your data in new ways
• Use detailed audience segmentation to develop more personalized marketing campaigns that really speak to the core of your target audience’s needs and pain points

Get the full picture with Web analytics and Mobile analytics

User experience optimization starts with a thorough analysis of customer behavior. With Digital Analytics for Web and Mobile, your analysts can collect digital data in real time from every channel using the mobile app and convert it to the format you need for accelerated on-the-spot analysis.

• Collect, view, and manage customer information while maintaining data privacy compliance no matter where you or your users are in the world.
• Use AI to uncover customer behavior, detect anomalies, and identify issues contributing to these anomalies
• Optimize segmentation to discover retention and churn patterns
• Use high-powered channel analytics to map out exact customer journeys and identify where your customers are converting and where there’s friction.

Discover product engagement levels with Adobe Product Analytics

Adobe has made it easy to analyze your digital products with its purpose-built Adobe Products Analytics. Your product, marketing, and analytics teams can quickly and easily use the collected data to discover conversion bottlenecks, performance levels of product features, and user interactions both on and offline.

• Collect real-time event data at scale and turn it into a single customer view while maintaining the flexibility you need to improve, correct, and customize your data on the go.
• Empower your teams with analysis tools and out-of-the-box views that are designed to make it easy for marketers, product managers, and analysts to understand data and develop insights, track user behavior, and analyze test performance.
• Create behavioral segments and activate them across the Adobe Experience Platform. Data can also be exported to cloud destinations like Amazon S3, Azure, or Google Cloud.

Catalog and analyze all your content with Adobe Content Analytics

At Bluprintx, we’re helping marketing teams leverage the power of Adobe’s Content Supply Chain to maximize their ROI. Through AI and machine learning, teams can scale content personalization at an exponential rate to meet the ever-growing demands of customers, and to keep up with the sheer volume of content needed to stay competitive across all channels.

The Adobe Content Analytics feature supports these demands by facilitating the collection and analysis of content datasets from across all websites, apps, and digital spaces.

For example, the Content Analytics feature automatically extracts and organizes your site graphics by their detailed elements (even down to mood, emotion, color, tone, etc.) and generates a detailed profile for every single asset.

It bridges the gap between events and customer behavior to help your teams understand how users are engaging with your content, whether or not your images are driving conversions, or whether content fatigue has settled in.

• Comprehensive data filters help teams gain a thorough understanding of customer engagement.
• Asset thumbnails make it easy to scan through images inside the interface.
• Platform users receive alerts when content data anomalies are detected, e.g. when there are sudden drops or spikes in engagement.

What is Adobe Analytics implementation?

Many clients ask us why they should bother switching from their existing analytics tools, such as Google Analytics, to Adobe Analytics. The advantage of configuring and integrating Adobe Analytics into your existing digital ecosystem (regardless of your current tech stack) is that it is purpose-built to help enterprises understand and optimize their customer data at scale and speed.

Bluprintx has delivered Adobe’s powerful AI-embedded analytics solutions to help teams predict (not just understand) their customers’ next steps. In fact, 65% of senior executives say that AI and predictive analytics are now major players in company growth.

Maximize your data analytics tools with Bluprintx

In today’s competitive landscape, marketing teams can’t afford to invest in campaigns without the full picture. Implementing and integrating solutions like Adobe Analytics and Adobe Experience Cloud into your operations gives your company a 360-degree view of your customer without needing to spend hours on manual data entry.

Learn more about how augmented analytics has transformed how we approach data analysis and business intelligence. Read more.