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Bluprintx has completed the latest in a series of ambitious acquisitions by acquiring global commerce business, ITG Commerce. The acquisition, which brings ITG Commerce and its employees into the Bluprintx Group, strengthens Bluprintx’s offering in commerce to provide customers with more value, expanded services and greater coverage.
The move sees Bluprintx incorporate ‘Commerce’ as a core practice, representing its importance in today’s enterprise environment. Bluprintx will support customers and vendors with cross-digital expertise through the full lead cycle, delivering personalization-enabling architectures that attract, engage, nurture and transact with each lead on an individual level.
The expansion of Bluprintx’s commerce capabilities enables the company to deliver integrated solutions that connect to Adobe and Salesforce strategies. Bluprintx is now well-positioned to support Adobe on its strategic growth pillar ‘of ‘Content and Commerce’, building on the alignment already offered by its Content Supply Chain and Personalized Journey Management methodologies.
With a vision to support vendors and their customers equally, stakeholders across vendor-customer projects will have more opportunities to leverage Bluprintx’s operational and strategic expertise spanning a broad scope of digital transformation projects.
ITG Commerce represented the ideal opportunity for Bluprintx as a global commerce business with significant delivery capabilities and a proven track record. The cultural alignment between the two companies, where customer-obsessed natures meet high technical skillsets, will enable a seamless transition as the ITG Commerce team is welcomed into the Bluprintx Group.
Lee Hackett, founder and CEO of Bluprintx, said: “ITG Commerce is the perfect company to bring into the Bluprintx Group as we move proactively toward providing exceptional commerce capabilities for our customers.
“Bluprintx is now equipped to support customers with Adobe- and Salesforce-aligned commerce strategies while bringing the operational and integration-specific expertise that has always marked us out as an ideal partner. And, we’ll be doing it all with a bigger, more diverse and innovative team. Welcome to all our ITG colleagues!”
Steve Stark is founder and CEO of ITG Commerce and will lead the new Commerce practice at Bluprintx. Steve commented, “Bringing ITG Commerce’s expansive ecommerce expertise into the Bluprintx Group puts us in an environment to provide maximum value to B2B and B2C clients. I am confident that this evolution of our business will lead to greater outcomes for our customers and the ITG Team. We look forward to engaging with our customers on a strategic level and bringing our commerce and custom solution expertise to the market as part of Bluprintx’s portfolio of services”.
To learn more about ITG Commerce, visit the website.
