We’re unpacking the goals, challenges and opportunities awaiting business and marketing leaders over the next 12 months. Get insights into your peers’ thinking – and get ahead of the curve.
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Key takeaways: Evaluate your tech stack Is your tech stack built to serve the needs of your business today? Constant evaluation and optimization are required...
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Key takeaways: You are not in control The sooner you can accept that the customer drives buying channels and decisions, the better your revenue will...
Ryan Forrest, Global Director of Strategy & Insights There’s lots of ambitious businesses out there with fantastic intentions toward digital transformation and revenue growth. A...
In today’s busy market, there is no single, linear buyer journey. Your business is not ‘the’ purchasing channel, it’s just one of many. Buyers are...
Jillian McGillivray, Global Director of Digital Collaboration What does it mean to follow a workflow? The processes and protocols established in your business map out...
Read moreBluprintx has completed the latest in a series of ambitious acquisitions by acquiring global commerce business, ITG Commerce. The acquisition, which brings ITG Commerce and...
Key takeaways: Commit to data-driven personalization Challenge your assumptions. Don’t rely on outdated ideas about your audience, but make decisions based on real-time, behavioral and...
Improving capacity management to deliver increased efficiencies through data-driven decisions. Chartered Accountants ANZ secured universal project visibility and efficient workflows. Chartered Accountants ANZ (CA ANZ)...
Bluprintx has strengthened its marketing automation capabilities in North America with the acquisition of Virginia-based Definitive Results. Empowering global enterprises to achieve improved productivity, revenue...
Key takeaways: Implement and optimize your Content Supply Chain Establish a Content Supply Chain for creating, managing, distributing and monetizing content; and optimize for personalized...
Mina Saleeb, Global Director of Marketing Automation Personalized marketing is a polarizing topic. For many it’s the gold-standard of content marketing, evidenced by McKinsey’s report...
