Bluprintx × Adobe · Sydney
From scratch to served. A pasta class and shared table on the content supply chain.
11:30am to 2pm AEDT · lunch included
Pyrmont, Sydney
Roll up your sleeves with Bluprintx and Adobe for a hands-on pasta class, then pull up a seat with peers who face the same challenges you do. Every great dish follows a process, and so does every great piece of content. Over lunch we'll trace that process from brief to customer, and talk openly about the bottleneck most teams share: more channels, markets and campaigns than ever, run through a content operation built for five years ago.
Request your seat
Registration opens shortly. Places are limited to around 25 guests to keep the table small.
The agenda
One afternoon, from flour to fork.
Cooking alongside you
Two teams who build content supply chains for some of Australia's best-known brands, with a chef from Signorelli Gastronomia guiding the class.
Jeremy Hoyle
How Bluprintx designs, builds and runs content supply chains on Adobe for brands like Chemist Warehouse and Kohl's, from the first brief to personalised content in market.
Carla Keay
Where Adobe's content supply chain vision is heading, and what it means for teams asked to deliver more content to more channels without adding headcount.
Six steps from flour to fork, and from brief to customer.
Fresh pasta and great content are made the same way: good ingredients, a clear method, and a kitchen where everyone knows their station. Here's how the two line up.
In the kitchen: Mise en place. Read the recipe, weigh the flour, set out every tool before you start.
Plan and brief
One view of every campaign, request and deadline, so work starts with a clear brief instead of an email chain.
In the kitchen: Make the dough. Flour and eggs, brought together by hand until they hold their shape.
Create
Brief to first draft in a fraction of the time, with generative AI that is safe for commercial use and governed by your brand.
In the kitchen: Rest the dough. Give it time. Skip this and it tears when you roll it.
Review and approve
Proofing, feedback and brand checks in one place, with a full audit trail, so approvals stop stalling in inboxes.
In the kitchen: Roll, cut and shape. One sheet of dough becomes tagliatelle, pappardelle and ravioli.
Adapt at scale
One approved master becomes hundreds of on-brand variations for every channel, format, audience and market.
In the kitchen: Plate and serve. Hot, fresh and to the right table at the right time.
Manage and activate
One governed source for every asset, activated across every channel and personalised to each customer in the moment.
In the kitchen: Taste and adjust. A little more salt, a little less time. Every batch gets better.
Measure and optimise
See which content actually drives conversion, down to the image and headline, and feed that back into the next brief.
Hands in the dough, then a seat at the shared table.
Pasta class. Aprons on. Our chef walks you through fresh pasta from scratch, side by side with fellow marketing and creative leaders.
The shared table. Eat what you made, paired with good wine, at tables grouped by shared challenges. Guided conversations put you alongside peers facing the same content supply chain bottlenecks, so you leave with ideas you can use and people you can call.
Two recipes to take home. The pasta recipe for your kitchen, and a practical view of how to bring the same method to your content operations.
Who it's for
CMOs and marketing directors
Heads of brand and creative
Marketing and creative operations
Digital and content leaders
The Venue
Signorelli Gastronomia
A working kitchen in the heart of Sydney, set up for a small group so everyone gets hands-on time with the chef. Places are limited to keep the table intimate and the conversation closed-door.
Trouton Pl, Pyrmont NSW 2009
Tuesday 24 November 2026, 11:30am to 2:00pm AEDT
Vegetarian and gluten-free options available. Let us know your requirements when you register.
Smart casual. Aprons provided.
