Marketing Automation
Orchestrate customer journeys that drive revenue and experiences. Stop shipping siloed campaigns.
Your marketing automation platform should be your highest-performing revenue channel. We help enterprise marketing teams unlock the full potential of their Marketing Stack by connecting campaigns to pipeline so that every action is measurable, every journey is intentional, and every lead goes somewhere.
Sound familiar?
Your marketing automation platform is a glorified email sender
You bought Marketo or Marketing Cloud for capabilities like journey orchestration, lead scoring, dynamic personalization, and AI-powered optimization. But 18 months later, the team is still doing batch-and-blast.
Marketing says the leads are there. Sales says they're not.
MQLs are flowing, pipeline is stagnant and Sales doesn't trust MQLs. There's no shared definition of a qualified lead, no visibility into which touches influence a deal, and the handoff between marketing automation and CRM is either broken or nonexistent.
You can't prove what marketing spend is actually worth
The CMO asks for pipeline attribution. The CFO asks for ROI. Your team spends two weeks pulling together a report, and it still doesn't tell a clear story. You know intuitively why marketing is working, but can't connect the dots from first touch to closed revenue.
Here's how we fix it
Architecture & advisory
We start with your current state; platform configuration, data flow, lead lifecycle, scoring models, integrations, and campaign architecture. We identify what's working, what's wasted, and where the biggest gaps between your platform's capability and your team's utilization are. Then we build the roadmap: what to fix now, what to build next, and how it connects to revenue.
Delivery transformation
We implement. Lead lifecycle redesign, scoring and routing models, nurture programs, dynamic content, marketing-to-sales handoff automation, attribution frameworks, and the integrations that tie your Marketing Platform to your CRM, CDP, and analytics stack. We build with your team so they can run it when we're done.
Operate & innovate
Ongoing optimization, campaign performance analysis, deliverability management, A/B testing programs, and new use case development. For teams that want a long-term partner, our managed services model keeps your automation platform evolving as your business does.
Talk to a Marketing Automation Expert
A solutions lead will reach out within one business day to schedule a discovery call. You won’t get dropped into an automated or BDR sequence. That form is a direct path to a conversation with someone with a depth of delivery and industry experience.
3 days → 4 hours
Campaign creation time reduced through automation
BluprintX helped us move from scattered AI initiatives to a clear, scalable strategy. Within months, we were seeing measurable impact across operations and customer experience.
- VP, Digital Transformation, Global Enterprise
The results speak for themselves
Is this right for you?
This is for you if:
You're running Marketo Engage, Salesforce Marketing Cloud, or both and you're not getting the value you expected
Your marketing and sales teams aren't aligned on lead quality, handoff, or attribution
You need a partner who understands both the strategic layer (lifecycle, scoring, attribution) and the technical layer (integrations, data flow, platform configuration)
You want to move from campaign execution to journey orchestration and pipeline-connected marketing
You're looking for someone who can build it, optimize it, and help you run it
This might not be the right fit if:
You're looking for staff augmentation to backfill a marketing ops role. We're a strategic delivery partner, not a contractor bench
Your primary challenge is brand strategy or positioning. We focus on the systems, automation, and data that power campaign execution
Your marketing team is under 5 people and running a single product — our sweet spot is complex, multi-segment enterprise environments
You need a one-time email template build or a single campaign launch
How an engagement works
Discovery call
A 30-minute conversation about your current platform, your team's biggest challenges, and what success would look like. A solutions lead with hands-on experience will be present to give you immediate, targeted feedback.
Scoped proposal
We come back with a plan built around your specific situation. Whether that's a platform health check, a lead lifecycle redesign, a full implementation, or managed services — deliverables, timeline, and investment defined upfront.
Delivery Architecture, implementation, optimization
The defined priority, delivered with your team. We build for adoption and self-sufficiency. The goal is a marketing automation engine your team understands, trusts, and runs confidently.
FAQs
Do you work with both Marketo and Salesforce Marketing Cloud?
Yes. We have deep expertise across both platforms. Many of our clients run one or the other; some run both (typically Marketo for B2B and SFMC for B2C within the same organization). We also handle the integration layer between your marketing automation platform and the rest of your Salesforce or Adobe stack.
We already have Marketo/SFMC. Why isn't it working?
Usually one of three reasons: the platform was implemented by a different partner and the architecture doesn't match how your team actually works. The lead lifecycle and scoring model were never properly designed. Or the integration with CRM is passing data but not enabling real handoff. We see some version of this in almost every engagement.
Can you help us connect marketing automation to revenue attribution?
This is a common request. We build multi-touch attribution models that connect campaign activity in your marketing automation platform to pipeline and revenue in your CRM. We get you from "we think marketing is working" to "here's what's driving pipeline and here's the proof."
What's the difference between working with BPX and working with a Marketo/SFMC admin?
An admin keeps the platform running. We redesign how it works. Our engagements cover strategy, architecture, implementation, adoption, and optimization. An admin focuses on day-to-day platform management. That said, for clients who need ongoing hands-on support, our managed services model covers that too.
What happens after I fill out the contact form?
A solutions lead will reach out within one business day to schedule a discovery call. No automated sequences. No BDR qualification.
A Practical Path to Results
Tell us the outcome you are driving and the constraints you are facing. We bring experience, challenge assumptions, and help senior leaders work through complexity to deliver results.
