The Enterprise Growth Report
We’re unpacking the goals, challenges and opportunities awaiting business and marketing leaders over the next 12 months. Get insights into your peers’ thinking – and get ahead of the curve.
Regardless of industry, headcount reductions and/or budget cuts are rampant. Business executives are constantly pressured to reach stretch growth targets while also reducing spend.
This is not necessarily a new phenomenon, but there is a relatively new tool in the kit bag that we’re seeing more and more companies use. That tool is work management software. In that past it’s been perceived as gloried project management software. It’s now seen as the closest thing to a silver bullet for leaders who must “do more with less.”
When headcount reductions impact entire marketing functions such as copywriting, design, localization, and analytics, work management fills those gaps by creating workflows which link internal and external resources. In doing so, companies can comfortably outsource more day-to-day activities whilst also experimenting in parallel with AI services such as ChatGPT.
Agencies have been doing this for years as every touchpoint or hour spent is their entire business model. Now, banks and financial services are creating a flexible agency framework inside their walls which pivots up and down with the market.
The end result? From campaign conception to execution, technology enforces and expedites process. In Overcomplicated processes. Under resourced teams., we explore how a new way of structuring teams and aligning with technology will allow you to scale – even through volatile labor conditions.
Download our expert report Overcomplicated processes. Under resourced teams: How to leverage work management for consistency and growth below.