We’re unpacking the goals, challenges and opportunities awaiting business and marketing leaders over the next 12 months. Get insights into your peers’ thinking – and get ahead of the curve.
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Ryan Forrest, Global Director of Strategy & Insights There’s lots of ambitious businesses out there with fantastic intentions toward digital transformation and revenue growth. A...
In today’s busy market, there is no single, linear buyer journey. Your business is not ‘the’ purchasing channel, it’s just one of many. Buyers are...
Jillian McGillivray, Global Director of Digital Collaboration What does it mean to follow a workflow? The processes and protocols established in your business map out...
Mina Saleeb, Global Director of Marketing Automation Personalized marketing is a polarizing topic. For many it’s the gold-standard of content marketing, evidenced by McKinsey’s report...
Mina Saleeb, Global Director of Marketing Automation The majority of businesses now use marketing automation – 76%, according to recent research – but it can...
Andy Mullings, Global Director, Bluprintx Stress. It’s very personal, and it shows in different forms. From the ‘Sunday Blues’ ahead of the working week to...
Embracing diversity and inclusion in business is no longer a nice-to-have. It’s critical for business success. It’s been well-documented that businesses reap significant benefits through...
Introducing the next in our Women’s History Month mini-series, we turn our attention to industry challenges and how aspiring female leaders are finding opportunities in...
Building on the Bluprintx International Women’s Day spotlight into female leadership perspectives, we’re keeping up the momentum with a Women’s History Month mini-series throughout March. ...
International Women’s Day spotlight – leadership perspectives on empowering change Lucy Alligan, Bluprintx Today, March 8th, marks International Women’s Day. A day which sparks a wide...
How well do you know your consumers? The business landscape is changing. Slowly but surely, a new generation is taking the reins. According to a...
In a recent blog about unlocking your content supply chain, we covered the essential building blocks of an effective content machine – and how you...
In today’s digital landscape, content marketing has become an integral part of every marketer’s strategy. It allows businesses to reach new audiences and increase conversions....
Net new acquisition is one growth strategy. But if you’re looking for accelerated, sustainable growth, it’s not enough. Long-term and predictive growth comes from considering...
Organizations of all sizes, across all industries, are embracing automation. New research shows that, of a sample of 200 global business and marketing leaders, 94%...
Businesses have the tools to drive growth, but they’re not being used optimally. In a study that sampled 200 marketing and business leaders, 86% of...
You’ve got the people. You’ve got the processes and platforms. Where’s the growth? Businesses have the right people in place to generate growth. So say...
A 2023 Adobe report revealed that 89% of senior executives say demand for content has increased significantly over the last two years – and nearly...
As your business and market evolves, we help you continuously improve and optimize growth performance. No hit and hope tactics here. We unlock the power...
Consistent operational adoption is the only way to drive value from your strategic investments. This is absolutely fundamental to achieving growth. Whether you want to...
What we design, we deliver. A growth ecosystem to enhance your operating models and get disparate teams working effectively. From streamlining creative collaboration and digital...
We don’t deal in off-the-shelf solutions, and neither should you. We create a roadmap to sustainable growth, built for your business. Factoring in your strategy,...
Looking to improve revenue, drive greater impact or win market share? We design a unique action plan to meet your desired outcomes, evolving and augmenting...
We know there is constant pressure to drive business growth. To meet revenue targets, no matter the external pressures. Despite your headcount gaps, ever-changing technology...
Anyone who’s tried to implement new technologies and processes into their organization knows how challenging it can be. More often than not, implementation fails. Thousands...
With budget cuts and increasing scrutiny on technology investments, CMOs need to squeeze every last drop of value from their ecosystem. Most experts recommend the...
The drive to acquire new customers is never done. But in a world where customer loyalty is expected to decline. Marketing and sales budget is...
Customer expectations continuously evolve and loyalty wanes, eroding customer lifetime value. It’s an unfortunate inevitability and ongoing challenge for businesses of all sizes. For many...
Regardless of industry, headcount reductions and/or budget cuts are rampant. Business executives are constantly pressured to reach stretch growth targets while also reducing spend. This...
Agencies and consulting companies often find a cash cow in clients who put new executives in place every two to three years. The reason being,...
Have you tried to complete a 1,000 piece jigsaw puzzle without the picture? Listening to our customers, it feels like this is what marketing leaders...
The change in corporate infrastructure over the last five to ten years has been dramatic. The cloud is now the fundamental building block of businesses...
Imagine for a second, you are the CMO who has complete control over the levers of growth across your business. You have the ability to...
There’s no doubt that Covid has had a negative impact on businesses around the world. There are both winners and losers. And there are some...
The battle for customer acquisition is no longer just between rival companies. There’s new competition at play, and it’s everywhere. Distractions. Prospective customers face constant...
Success isn’t won alone. Stakeholders and teams need to work together effectively. Not only during a project. Every day. That’s a tough enough ask on...
Leaders are under increasing pressure to build teams capable of achieving better results with fewer resources. But your people may be spending all their time...
The number of applications used by agencies and marketing departments continues to increase. They rely on disparate tools and manual processes that result in additional...
In today’s data-driven world, businesses generate and collect vast amounts of data, which can be overwhelming to manage and analyze. In this strategic landscape, integrated...
With new technologies being released every day, the market norm is typically ‘buy new tech to solve old problems’. However, times are changing. Some of...
Creating engaging digital content is a top priority for marketing departments and CMOs. Significant budget is being directed to content. But for content to be...
In difficult economic times, business resilience is tested. Ambitions become more conservative and organizations fall into survival mode. But the key to business resilience is...
Business leaders are becoming increasingly responsible for an ever-changing number of initiatives. Frequently shifting priorities in the business environment means the odds of success are...
Customers today demand a level of experience and engagement that can seem almost impossible to deliver. Loyalty is decreasing. But pressure to drive revenue is...
The impact of the economic slowdown on revenue, sales, marketing and creative operations is already being felt by businesses across the globe. Many organizations are...
Businesses today face previously unseen levels of change. Meanwhile hiring, retaining and supporting talent is increasingly difficult and expensive. As a result, several new objectives...
